Father-and-son duo Robert and Robbie Litzenberger have single-handedly created the #1 marine flooring brand in the nation, developing Hi-Tech Deck from absolutely nothing to a full-throttle franchise phenomenon.
But it didn’t begin with a board meeting or a market analysis. It began with the quest to fix an industry segment riddled with unreliable service, cheap materials, and missed deadlines.
Hi-Tech Deck has emerged not as a business idea but as a response to the question everyone had on their mind— “Why isn’t there a high-quality, tailored, professionally installed marine flooring option?” In answering the call for better marine flooring, Hi-Tech Deck is now one of the fastest-growing franchises in U.S. history.
The Franchise Boom: Demand at Full Throttle
Hi-Tech Deck is certainly climbing in numbers, drawing 1,000+ franchise inquiries and territories selling at an unprecedented pace day after day. In fact, what’s happening right now with Hi-Tech Deck is more than momentum—it’s trailblazing a new standard in the marine industry.
Hi-Tech Deck has turned into one of the most dynamic franchise opportunities in the nation, completely redefining marine flooring and dominating the market category it created. Robert sums up this evolution in his own words:
“At Hi-Tech Deck, we’re redefining what marine flooring should be. The competition had their chance. Now it’s our time. From custom design to lightning-fast installs, we’re not just raising the bar — we ARE the bar,” he said. “What I say to the Marine Industry is ‘Lookout, Hi-Tech Deck is coming.’”
Over the years, as the business gained traction through the buzz of its satisfied customers, it became clear that this was more than just a product in demand—it was the answer to a widespread industry problem. Boat owners across the country were struggling to find reliable decking solutions, and local providers often didn’t have the tools, time, or technical knowledge to deliver consistent results.
The Hi-Tech Deck franchise opportunity harnesses its brand and product power in a simplified model, garnering the attention of franchise buyers who are acting fast. New franchise partners are securing territories week after week, and the system is growing at a pace rarely seen in this niche category.
Its momentum is undeniable.
For Hi-Tech Deck franchisees like Bill Vaughn, this naturally translates into a strong franchise opportunity, one that he didn’t want to pass up.
“It’s been something that I’ve looked at for a couple of years, I had reached out to some other franchises and didn’t get any response back,” he said. “This one really took off from day one.”
Vaughn’s experience reflects a larger trend: new franchisees are finding immediate traction thanks to the system’s streamlined setup, rapid production and installation time, and unmatched demand.
The Hi-Tech Deck franchise model is designed to empower other entrepreneurs to bring the same level of quality and service to their own communities. It’s not only because of the company’s great branding, video testimonials, and strong marketing strategies — Hi-Tech Deck is a product and service that delivers a solution with unparalleled accuracy and long-lasting value.
According to Hi-Tech Deck’s loyal customer Ron Turner, the choice is an easy one.
“You don’t have to sell the product, it’s that good,” he remarked. “If the product can sell itself and you can service customers like this, I mean, everything just falls in line. It’s a home run at that. I have enough businesses going on right now, but if not, I would do this franchise in a second.”
That kind of confidence is backed by hard numbers. The company’s Jupiter, Florida location—operated directly by Hi-Tech Deck—reported over $1 million in sales in 2024, with healthy margins that reinforce the scalability of the model. (For full financial details, refer to Item 19 in the FDD.)
A New Standard on the Water
Hi-Tech Deck manufactures and installs cross-linked closed cell PE/EVA non-skid foam decking designed to make time on the water safer, more comfortable, and more enjoyable. The decking is soft while being incredibly durable. This new kind of decking is engineered to withstand the harshest outdoor conditions while providing traction that keeps you upright even on the wettest surfaces. Plus, it fits seamlessly with the aesthetic of every watercraft, boosting the beauty of the deck while enhancing safety simultaneously.
Every job is custom-fit and professionally installed, offered on location, and includes digitizing, CAD rendering, and precision CNC machining. From commercial fishing boats and charter tours to center console and recreational crafts, each vessel gets a tailored solution that balances safety, comfort, and style. The products are stain-proof and easily cleaned with dish-soap, a soft-bristle brush, and a hose.
The company not only offers a product that is raising the standard for decking across the marine industry—it’s also redefining what customer service should look like. Hi-Tech Deck’s process is fast, promising the delivery of fully installed decks within just one week, and every job is backed by a lifetime warranty.
Its level of service is uncompromisingly intentional. Customers receive one-on-one guidance, clear and consistent communication, and a team that shows up on time and does the job right. This customer-first approach inspires deep loyalty from nearly everyone who experiences it. Five-star reviews continue to pour in, leaving a steady wake of testimonials that speak to the integrity of both the product and the people behind it.
Gaining Traction in the Market
In a market long dominated by slow change, Hi-Tech Deck’s explosive ascent has caught the attention of industry veterans and newcomers alike. The marine industry is massive, with millions of registered boats and a steady flow of recreational and commercial traffic along every major coastline and inland lake. According to Global Market Insights, the boating industry is projected to grow another 10% by 2032, reaching a striking $70.6 billion1. But unlike saturated markets in food or retail, there are relatively few companies offering what Hi-Tech Deck delivers. Even fewer offer it with professionalism, revolutionary speed, and lifetime-backed workmanship.
For those considering franchise ownership, that opens a unique door. This is a business that operates in a large, underserved market, provides a highly visible, high-impact product, and offers tangible value to its customers—value each customer benefits from each and every time they set foot on their vessel.
Franchisees step into the Hi-Tech Deck franchise family with full training, operational guidance, and ongoing support. There’s no guesswork on materials, tools, or marketing. The mobile model promises flexibility while the state-of-the-art equipment, CNC precision machining, and digital proofs, streamlining the entire customer experience and making a franchise partner’s life all the easier.
Hi-Tech Deck isn’t just looking for people with business experience—they’re looking for people who care about doing quality work and who feel at home around boats, marinas, and the kind of customers who spend their weekends navigating the open waters.
Stay the Course
For anyone who’s ever wanted to turn a love of the water into a sustainable, respected business, Hi-Tech Deck offers a product that matters, a process that works, and an overarching company philosophy that believes in doing things the right way.
The momentum is real. The model is proven. Reserve your territory now—before your preferred market is gone. The Hi-Tech Deck team would love to hear from you. Connect by visiting www.hitechdeckfranchise.com.