Standardization is a key principle for any franchise organization, especially with the staffing challenges that exist today. Health and fitness organizations in the United States are seeing the benefits of having a digital member journey to help lessen the load on the staff and enhance the member experience.
One of the most popular examples would be an Apple store experience where Apple employees have an iPad with them to assist customers right on the spot.
Hundreds of health and fitness franchisees in the United States have switched to a technology platform that allows them to have a true digital member experience.