Lauren Adam, franchise owner of OutFit Training in Atlanta, has always had a passion for fitness. Coming full circle from growing up in athletics to opening her own boutique fitness studio, Lauren aims to leave a legacy for her children while being an inspiration for working moms. Lauren was named as the first franchisee for OutFit Training, opening her OutFit van in October of 2023 in the heart of Atlanta.
Lauren’s fitness journey began at a very young age. She swam competitively at the University of Hawaii at Manoa before transferring to San Francisco State University. After graduation, Lauren pursued multiple careers in the fitness industry. She worked as a swim coach, opened her own swimming school, and managed multiple boutique fitness studios. Lauren took time to be a stay at home parent and raise her two young sons before venturing back into the fitness space.
“The fitness industry has always been male dominated, and studies continue to show that the vast majority of gym owners are men,” said Lauren. “Growing up and having career experience in the industry, I’ve seen firsthand the gender equality issues. I wanted to dive back in and own my own studio. My dream is to inspire women athletes, entrepreneurs, and mothers while bringing my community together through fitness.”
As the face of OutFit Training’s franchising model, Lauren is setting the pace for a successful franchise brand. Looking for something to do as a family, Lauren’s husband, Jaimeson, jumped on board combining his corporate fitness industry experience with Lauren’s management and training experience.
“For me, it was like all the stars aligned with OutFit,” said Lauren. “I’m able to be an entrepreneur in an industry that I am familiar with and passionate about. I always loved the idea of franchising and being given a blueprint model for a successful business. OutFit gave us the flexibility and freedom to be our own bosses while feeling supported with resources to succeed.”
OutFit Training is the nation’s premier outdoor mobile fitness franchise. Founded in 2021 by Randy Hetrick, OutFit began franchising in 2023, and currently has vans operating in Atlanta and South Florida. Each OutFit Training van is equipped with TRX Training equipment and offers group and private high-intensity-interval-training workout sessions.
“Having a van allows us the flexibility and freedom to travel to different locations around Atlanta and reach as many community members as possible,” said Lauren. “We offer everyone their first workout for free, and host a lot of themed free workouts. We want to get as many people out and moving as we can.”
OutFit Atlanta holds their primary training grounds at The Union Fit Hub in the heart of Atlanta. The van also offers group fitness classes at Briarmoor Manor Recreation Club for surrounding neighborhoods. Lauren has already set her sights on expansion, with plans to bring at least three more vans to the area.
Lauren hopes to inspire her family and moms alike, proving that you can be a working mom without sacrificing time with your children. She has created an inclusive environment at her OutFit, inviting parents to bring their children to hangout during workout sessions.
“Working out shouldn’t be an inconvenience, and parents shouldn’t have to sacrifice their physical and mental well-being if they can’t find childcare. As a mother, I want to make my workout space as inviting and accessible as possible.”
As a whole, OutFit provides affordable and fun workouts, bringing communities together and making them stronger, one outdoor workout at a time. The OutFit mission is to bring premium outdoor workouts to everyone, everywhere. The Veteran-owned brand offers free family memberships to municipal 1st Responders in the cities it serves, and has quickly established itself as a leader in mobile workout franchising. OutFit offers workouts suitable for everyone, at all levels of fitness. As a proud supporter of the U.S. military & 1st Responder communities, OutFit also provides veteran and active-duty 1st Responders and military personnel & spouses the benefit of a 50% discount to its initial franchise fee.