Museum of Illusions: Making the Magic Happen

When the pandemic hit in early 2020, the world initially looked pretty bleak through the lens of those in the business of entertaining. Yet now nearly three years since the global shutdown, what first looked like a death sentence for so many businesses built on the in-person experiences they provide has in fact proven to be a reset that’s sent experiential retail skyrocketing in terms of consumer demand. In this “post-COVID” world, we’re finding that people are more eager than ever to pay for a memorable experience they can enjoy with others in ways that cannot so easily be recreated at home.