The assisted living industry is undergoing significant transformation, facing challenges driven by workforce shortages, rising operational costs, evolving regulatory requirements, and increasing demand for personalized care. Avendelle Assisted Living is addressing these obstacles head on with proactive strategies that focus on innovation, flexibility, and a commitment to quality care, paving the way for a new standard of senior care.
A Personal Mission to Improve Senior Care
Avendelle Assisted Living was born from a deeply personal experience. When Esther Cromwell, the brand’s founder and CEO, had an elderly, widowed neighbor in need of help, she realized there were no local options to provide the kind of care she deserved. This experience unlocked her passion for senior care, and she set out on a journey to create a top-notch, quality senior care facility, eventually starting Avendelle Assisted Living.
From the beginning, Avendelle’s mission has been to redefine assisted living by offering a residential model that provides seniors with a truly home-like environment. Unlike conventional institutional facilities, Avendelle’s approach focuses on small, residential homes where care is highly personalized and seniors can receive individualized attention. Care at Avendelle operates through three central components of care: Living Safely, Living Independently, and Living Comfortably.
“The lack of resources in my community inspired me to create something better,” said Cromwell. “Avendelle was founded to be a place where seniors can receive the support they deserve without losing their independence, all in an environment that truly feels like home. Our commitment to our components of care has guided Avendelle from the beginning, and will continue to guide us as we grow and perfect our approach to residential care.”
Addressing Workforce Shortages with a People-First Approach
One of the most pressing issues in the assisted living industry is the workforce shortage. With the world’s elderly population continuing to rise, the booming demand for quality senior care services has caused challenges in finding and retaining skilled caregivers.
Throughout this ongoing issue, Avendelle has been proud to maintain a low resident-to-caregiver ratio, with an average 3:1 ratio in their homes. Through comprehensive training, competitive compensation, and a strong focus on staff well-being, Avendelle attracts and retains compassionate, skilled caregivers, recognizing their essentiality in maintaining high standards of care.
“Caregivers are at the heart of what we do,” continued Cromwell. “Building trust and meaningful relationships with the seniors over time allows them to provide the best possible care. That’s why we prioritize consistency in our staff by hiring compassionate, dedicated individuals and investing in their growth, training, and overall happiness. When our caregivers feel valued and supported, they can focus on what truly matters – providing exceptional care.”
Managing Rising Operational Costs with an Efficient Model
Growing operational costs, particularly in staffing, healthcare supplies, and utilities, are another concern in the industry. Traditional assisted living facilities often struggle with large overhead expenses due to their size and operational complexity, while Avendelle’s smaller, home-based model allows for more efficient cost management while maintaining high-quality care.
By leveraging technology and streamlining operational processes, Avendelle reduces unnecessary expenses without compromising service. The brand’s focus on smaller, more manageable facilities ensures that resources are used effectively, allowing for personalized care that remains financially sustainable for both franchisees and families.
Staying Ahead of Increasing Regulatory Demands
Regulations in the senior care industry are constantly evolving, with new requirements aimed at ensuring safety, quality, and compliance. While these regulations are necessary, they can be challenging for providers to navigate. Avendelle stays ahead by maintaining rigorous internal compliance standards and offering franchisees extensive support to navigate complex requirements, proactively ensuring they not only meet but exceed industry standards.
By providing resource and guidance to franchisees, Avendelle ensures that each of its homes adheres to local, state, and federal requirements, protecting their residents and franchisees with a secure, well-supported, and legal framework.
Meeting the Growing Demand for Personalized Care
Today’s families expect more from assisted living than ever before, with seniors and their loved ones seeking environments that feel like home rather than institutions. The shift toward individualized, relationship-based care is a defining trend in the industry, and Avendelle is at the forefront of this movement.
“Providing care is about more than just meeting physical needs – it’s about creating an environment where seniors can thrive,” continued Cromwell. “Families want peace of mind knowing their loved ones are cared for in a safe, comfortable environment, and that’s what we provide at Avendelle—an intimate, personalized approach to senior care that families can trust.”
A Unique and Impactful Franchise Opportunity
Avendelle began with a simple vision, and has since grown into a recognized leader in the industry. Along the way, they have celebrated numerous successes and navigated their share of challenges, but their commitment to providing exceptional care has never wavered, and will remain strong as the brand continues to grow.
For those looking to enter the assisted living industry, Avendelle offers a compelling franchise opportunity, providing a proven model, nearly 20 years of expertise, extensive support, and strong brand reputation. Beyond this, the brand offers a chance to make a difference in the lives of seniors while being part of a growing, mission-driven brand.
“We remain steadfast in developing and strengthening Avendelle, while welcoming franchisees who share our passion and vision,” said Bill Bunting, Chief Operating Officer of Avendelle. “By joining the Avendelle family, franchisees not only contribute to our mission but also enjoy the rewards and independence of owning their own business. We look forward to adding to the Avendelle family, and finding partners who will help us shape the future of assisted living.”
For more information on Avendelle Assisted Living, visit https://avendelle.com/.