Parent Company Youth Athletes United Doubles Revenue in 3 Years With Youth Sports Brands Amazing Athletes, Soccer Stars, JumpBunch, TGA Premier Sports and Little Rookies
Since the acquisition of both Soccer Stars and Amazing Athletes, Youth Athletes United has doubled its revenue in less than three years via organic growth and strategic advertising. With the addition of TGA Premier Sports, JumpBunch, and Little Rookies to the platform, the company now stands at $47 million in system-wide revenue.
The popular youth sports training and activity programs combined forces under the umbrella of newly formed parent company Youth Athletes United earlier this year.
Most importantly, with over 290 franchise units and counting, and with Soccer Stars, JumpBunch, and Little Rookies launching as additional franchise options in 2022, Youth Athletes United is getting closer every day to reaching its goal of impacting more than one million kids every year.
“With the only real costs incurred being equipment, our franchisees are really set up to succeed and be profitable in the first 90 days,” said Erlandson. “There’s a 100% cash-on-cash return potential by the end of the first year in business, which is hard to find in other opportunities today.”
Youth Athletes United Brings Together 5 Top Youth Sports Brands
After a long career in sports business development, Geisler and his team came across the opportunity to combine each of the five brands, starting in September 2018. Almost exactly three years later, in September 2021, the team created now-parent company Youth Athletes United in an effort to streamline the franchise opportunities and maximize the brands’ reach. Youth Athletes United is working to complete its mission of creating the largest youth sports franchise platform in the country, where every child can enjoy learning the fundamentals of the sport while having fun
All brands under the Youth Athletes United umbrella are well-established with sports-specific vertical curricula, a strong customer base and 15 to 20 years of operation each.
Founded more than 20 years ago in Manhattan and just now preparing to launch a franchise option with Youth Athletes United, Soccer Stars is the largest corporate-run youth sports program in the U.S. for kids ages 2 and up. After more than 18 years in operation, TGA Premier Sports is the No. 1 golf and tennis enrichment brand in the country. Amazing Athletes is the largest multisport sports education program in the country, where instructors teach sports fundamentals, nutrition and muscle groups in this preschool-based program. Similar to Amazing Athletes and with 20 years in operation, JumpBunch offers an opportunity to run sports and fitness activity programs for children in preschools, schools, camps and for birthday parties across micro-territories. Little Rookies is a youth baseball program that teaches athletic skills and supports physical and personal development, empowering children ages 2 to 6 through the sport of baseball.
“We’ve found new and unique ways to service curriculum and activities that haven’t been done before that allow us to meet families where they are rather than force them to meet at one singular location,” said Geisler. “So whether we’re doing private groups at people’s homes or we’re running classes inside of malls or at the local field, we look at how we can continue to provide more programming content to more kids to reach our million-kids-a-year goal for our business.”
Through these five verticals, families have the opportunity to nurture a child’s love of sports from the age of two through middle school, something that sets Youth Athletes United apart from the competition and empowers life-long athletes.
“The most telling event, I think, was when our U14 [soccer] team won nationals in 2018,” said Dean Simpson, Chief Programs Officer. “The majority of those kids started with us [at Soccer Stars] at age three or four. It really shows that sports at that age need to be more than just running around and chasing a ball. Learning cues at that early stage are important. As it stands now, most kids typically stop playing sports at 6-8 years old. Children need to have a supportive outlet and the confidence to get out and play, so we are really working to undo this statistic.”
Why Youth Athletes United Franchisees Can Anticipate a Boom in Growth In 2022
During the first year of COVID-19, nearly 50% of Youth Athletes United’s revenue came from private groups. In the previous year, that number was only 3%. As they look ahead to next year, the Youth Athletes United team believes they’ll still continue to see an increased number of private groups, with projections accounting for about 10% to 15% of their revenue.
Top growth markets for 2022 include major cities in Connecticut, Virginia, Maryland, Tennessee, Nevada, and Texas — but Youth Athletes United isn’t limiting its expansion to major markets.
“There is a McDonald’s in every small town in America, and there is no reason that there shouldn’t be a small business owner there making a good living with Youth Athletes United,” Geisler said. “There’s something special in even the smallest of markets.”
Youth Athletes United goes above and beyond to support its owners, who are promised instant access to anybody on the corporate team at any time. They provide operational support manuals to clearly lay out what a franchisee should do, and they’re constantly investing in software and tech with a relentless desire to innovate.
“There isn’t really a space in child athletics that involves such a robust curriculum and organized progression,” Geisler said. “We’ve always worked to meet the parents and their children where they are, even if it meant amping up our small group sessions throughout COVID. We aim to be the premier youth sports organization in the nation.”