Wrapping up a landmark year, Pet Wants breaks records with the addition of 24 new locations, the launch of a cutting-edge POS platform and more.
Pet Wants, a pet health and wellness company delivering small batch pet food directly to consumers’ homes, wrapped up 2023 with impressive momentum. With 24 new franchise territories added last year alone, Pet Wants has officially crossed the milestone of 150 territories as it continues its journey toward enriching the lives of pets and their owners all across North America.
“2023 has been a landmark year for us, both in terms of new franchisees joining our family and the remarkable growth of our existing franchisees,” said Pet Wants President DeNita Carani.
The journey of Pet Wants began in 2010 when Michele Hobbs, along with her wife, Amanda Broughton, began a personal quest to find suitable nutrition for their dog, Jackson, whose health was deteriorating due to severe allergies and skin conditions. Unhappy with the ineffective dietary solutions recommended by veterinarians, the duo embarked on an intensive study of pet nutrition. Their efforts led to the creation of their own pet food line, developed in collaboration with an Ohio manufacturer, laying the groundwork for the Pet Wants brand with its unique, fresh, and nutrient-rich formulas.
As the pet food industry boomed to a $50 billion market, driven by pet owners’ increasing focus on their animals’ health and happiness, Pet Wants capitalized on this trend. The brand distinguished itself by offering products made from natural ingredients, free from harmful fillers, directly to consumers’ homes. This commitment to quality and the subsequent decision to franchise in 2015 have fueled rapid growth, expanding Pet Wants to over 150 locations nationwide and earning it the title of the fastest-growing pet franchise according to Entrepreneur Magazine.
This past year, almost 30% of the brand’s growth stemmed from franchisees with prior experience in franchising, highlighting the attractiveness of Pet Wants’ business model to seasoned entrepreneurs.
Examples include Paula Malone, a multi-unit Chem-Dry franchisee who is bringing Pet Wants to
Cleveland; Troy and Jennifer Post, multi-unit Papa John’s franchisees who are introducing the brand to Nebraska; and Preston and Cassidy Knight, MaidPro franchisees who have signed on for multiple territories in Utah.
Beyond franchise development, Pet Wants also witnessed double-digit same-store sales growth across its system in 2023. “Our sales growth this year underscores the strength of the pet industry, which continues to flourish at an impressive rate,” Carani said. “Our successful franchisees and the quality of our product combine to create a winning formula for continued expansion.”
Pet Wants is the only national provider of pet food freshly delivered to customers. The brand’s food is made with natural ingredients enhanced with vitamins and minerals, free from potentially harmful fillers, bad ingredient choices and animal byproducts that make other pet foods subpar.
Franchise business owners start with an event-based delivery business, focused on building connections with local pet parents. Within the first year, franchisees add the launch of their retail pet store and grooming center that sells Pet Wants food, custom treats and high-end pet accessories. This makes Pet Wants a low-cost investment opportunity in a high-demand industry with a scalable storefront model.
The year has also been marked by significant milestones for Pet Wants behind the scenes as well, with major achievements including the rollout of a new point-of-sale (POS)/e-commerce platform. This technology is designed to enhance franchisees’ POS and e-commerce operations, offering deeper insights into sales trends to boost profitability. Additionally, Carani noted the upcoming integration of a comprehensive marketing automation platform with the POS system, set for early 2024.
“Our new franchisees are launching at a faster rate than ever, with revenue acceleration surpassing any previous records in our history,” Carani said. “This is a testament to our effective training and the right product mix for the marketplace.”
Looking forward to 2024, Pet Wants aims to surpass the 200-unit mark and will continue to focus on consumer education in pet nutrition. For passionate and qualified franchisees, Carani believes the timing couldn’t be better to benefit from the strong foundation and scalable business model that Pet Wants presents.
“From our technological advancements to our expanding franchise network to our innovative new products, Pet Wants is well-poised for an exciting journey ahead,” said Carani. “As we continue to grow, our focus remains steadfast on enhancing pet health and nutrition, and providing an unparalleled experience to both franchisees and pet owners.”
To learn more about Pet Wants franchise opportunities, visit: https://1851franchise.com/petwants
ABOUT PET WANTS:
Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food and has created the ultimate convenience with free, personal delivery through their 90+ locations across the United States. To learn more about Pet Wants, visit https://www.petwants.com/ or follow Pet Wants on LinkedIn, @petwantsusa on Facebook, @petwants on Twitter and Instagram.