Pool Scouts Drives Client Loyalty and Count in Q2 2023

The pool cleaning and maintenance franchise is taking on the second half of the year with new market entries and impressive customer growth.

With over 100 territories across the country, Pool Scouts, the pool cleaning and maintenance franchise, is grabbing a hold of its place in the market. In an exciting start to 2023, we have grown at 55% YTD over 2022. We have serviced over 11,200 customers YTD which is 30% more than PYTD.

The franchisor has also maintained its net promoter score (NPS) of 80 system-wide, a meaningful metric for measuring customer loyalty. The score is determined by analyzing how likely an individual would be to recommend a given company’s product or service to a friend or colleague. The average NPS score of over 150,000 organizations globally is less than half of that of Pool Scouts, coming in at just 32.

“It has been super exciting to see our system-wide growth and new customers growth, while being able to maintain a super high NPS,” said Michael Wagner, president of Pool Scouts. “This is our busiest time of year when we acquire the most customers. And the fact that we’ve been able to keep our NPS really high while giving new customers brand new services is rewarding. It’s also been amazing to see expansions with existing franchisees. We’re excited to continue this momentum into the rest of 2023.” Pool Scouts has also been working diligently to grow and strengthen its franchise network. 

With a clear demand for and satisfaction with its services, increasing the number of available local owners will allow the brand to even better service communities nationwide. This year, Pool Scouts has already conducted three new franchisee training sessions and a technical training class that focused on higher-level repairs. Wagner also said that Pool Scouts is seeing increased employee recruitment and retention compared to previous years, reflective of local units’ commitment to building (and keeping) a strong team to carry the business through the busy summer season.

Pool Scouts’ Hard Work Is Paying Off

This year, Pool Scouts once again earned a coveted spot-on Entrepreneur’s Franchise 500 ranking, an annual list that looks at franchise brands’ costs and fees, size and growth, support, financial strength and stability, and brand strength to create a comparative resource for prospective franchisees. Over 1,300 franchisors provided the necessary information to be considered for a spot, meaning selection was especially competitive. And, more than ever, this year’s ranking demonstrated the strength and power of the chosen brands, highlighting the unprecedented challenges businesses have faced in the past few years.

Pool Scouts was also named a Top Low-Cost Franchise and Franchise Rock Star by Franchise Business Review with an initial investment starting under $100,000. Franchise Business Review determines its rankings with the help of direct feedback regarding owner satisfaction to ensure the concepts it recognizes are not only objectively strong but also provide a good franchisee experience. This year, Franchise Business Review surveyed over 38,000 franchisees with over 360 brands across North America to identify the top 200 elite franchise brands with the best franchisee satisfaction scores.

Brent Berridge, a retired Marine Corps Corporal and the owner of Pool Scouts of Sugar Land, Texas, who was named a 2023 Franchisee of the Year by the International Franchise Association, is a shining example of how the brand empowers its franchisees to succeed.

Honored at the 63rd annual IFA Convention in Las Vegas, Berridge was applauded for being an outstanding owner and operator. He was also recently welcomed into the franchisor’s internal “$1 Million Club” after generating $1 million or more in revenue over the course of 2022.

In addition to securing company-level and individual accolades, Pool Scouts continues to set itself above the competition by participating in community partnerships. Through its relationship with Hope Floats Foundation, Pool Scouts works to raise funds during Water Safety Month that pay for swim lessons for families in need. Individual locations system-wide donated a percentage of each service completed during Water Safety Month; the funds were contributed to Hope Floats to later provide scholarships for swim lessons. For its third year of fundraising, Pool Scouts raised over $26,000 raised to nearly double the contribution it made last year ($16,000).

“We are incredibly honored to partner with Hope Floats Foundation again this year,” said Wagner. “Water Safety Month is an important initiative for us to align ourselves with. We have the opportunity to educate our customers, all of whom are pool owners, about key initiatives that can keep them, their families and their friends safe while enjoying their pools and water activities.”

The Future of the Brand

Pool Scouts is positioned well to take advantage of this momentum, working to fill up key markets in 2023 and continue growing across the nation to provide a standout service in the pool care industry. As it grows, Pool Scouts is targeting Houston, San Antonio, Phoenix, Las Vegas and locations across Oklahoma.