As I reflect on 18 years of Rachel’s Kitchen, I’m filled with such pride and gratitude for how far the brand and franchise has come. What began as a single café with a vision to offer wholesome, fresh, and delicious food has grown into a thriving brand with nine locations across Las Vegas and Dallas Fort Worth. Each of these locations holds the same warmth, community feel, and attention to detail that I envisioned when I first opened our doors. Now, with exciting expansion into Texas, we’re not just celebrating our past success—we’re eagerly looking toward the future.
When I launched Rachel’s Kitchen back in 2006, my goal was simple: create a space where people could enjoy fresh, flavorful food in a welcoming, comfortable setting. With my background in the Los Angeles’ culinary scene, I was inspired to bring something different to the Las Vegas food landscape—something that balanced wholesomeness and indulgence, providing a range of menu options made from the freshest ingredients. What started as a quaint, neighborhood café has now become a go-to spot for locals and tourists alike, offering everything from crisp salads and hearty sandwiches to fresh-squeezed juices and decadent breakfast dishes. We are now truly a staple to Las Vegas and a restaurant that franchisees are excited to become owners of.
But as proud as I am of our growth within Las Vegas, one of the most exciting chapters in Rachel’s Kitchen’s story is unfolding right now, with our continued expansion into new markets through franchising.
Franchise Growth: Expanding into Texas and Beyond
Over the years, we’ve worked hard to refine our concept and create an experience that not only resonates with our customers but also offers an exciting and rewarding opportunity for franchisees. Since we began franchising in 2010, we’ve had the privilege of partnering with passionate entrepreneurs who share our commitment to quality, community, and hospitality. With our first out-of-state location just opened in Frisco, Texas, we’re entering an exciting new phase of growth.
Texas represents a significant opportunity for Rachel’s Kitchen to bring our fresh casual dining experience to new communities. The Lone Star State shares many of the same values that have helped our brand thrive in Las Vegas—an appreciation for great food, strong community ties, and a friendly, welcoming atmosphere. Our Frisco location is the first step in what we see as a larger expansion into the Dallas-Fort Worth area, with plans for additional locations already in development. We’re actively seeking franchise partners who are excited to introduce Rachel’s Kitchen to new neighborhoods across Texas and beyond.
We want every new franchise to feel like a natural extension of our brand, where guests can enjoy the same high standards of food and service they’ve come to expect from us. That’s why we place such a strong emphasis on franchisee support and we actively assist in marketing, social media, technology, and our iconic menu.
Hands-On Franchise Support: A Key to Our Success
One of the reasons Rachel’s Kitchen has been able to expand successfully through franchising is the level of support we provide to our franchisees. From the very beginning, we’ve been committed to ensuring that each franchise owner has the tools, resources, and guidance they need to succeed. We don’t just hand over a business model—we work closely with each franchisee to help them navigate every stage of the process, from site selection and restaurant setup to training and operations.
Our hands-on support begins well before a new location opens its doors. The team at our home office is deeply involved in helping franchisees find the right location, ensuring that it aligns with our brand and has the potential for success. Once the site is secured, we provide comprehensive training that covers every aspect of running a Rachel’s Kitchen restaurant—from our unique recipes and operational systems to customer service and community engagement. We want each of our franchisees to feel confident and well-prepared from day one.
But our support doesn’t stop once the restaurant is up and running. We believe in fostering strong, ongoing relationships with our franchisees. Our home office team is always available to provide guidance, answer questions, and help solve any challenges that may arise. We also regularly update our franchisees on new trends, menu innovations, and best practices, ensuring that they stay ahead in an ever-evolving industry.
Continued Innovation: Staying Ahead in the Restaurant Industry
In today’s fast-paced world, innovation is key to staying relevant and competitive, especially in the restaurant industry. At Rachel’s Kitchen, we’ve embraced new technologies that enhance the guest experience and streamline operations for our franchisees. For example, we’ve introduced an AI-powered phone ordering system that makes it easier for customers to place orders quickly and efficiently. This system has been a game-changer in improving customer convenience while reducing the workload for our staff.
Additionally, we’ve been utilizing technology that enhances both the dining experience and operational efficiency. One exciting example is our use of a server robot- Servi. This technology not only adds a fun element to the guest experience but also helps our staff focus on what they do best—providing excellent customer service and preparing delicious food. It’s just one of the ways we’re staying ahead of industry trends while maintaining our commitment to quality.
A Bright Future for Rachel’s Kitchen Franchisees
As I look ahead, I’m filled with excitement about the future of Rachel’s Kitchen. Our expansion into Texas and the recent Grand Opening is just the beginning of what I believe will be a successful journey into the area. With our continued focus on franchisee support, operational excellence, and innovation, we’re poised for long-term growth and success.
Reflecting on 18 years of growth, I’m incredibly grateful for the support of our Las Vegas community, our loyal customers, and our dedicated team. Together, we’ve built something special, and I can’t wait to see what the next years have in store.
For anyone interested in becoming a part of the Rachel’s Kitchen family, now is an incredibly exciting time to get involved. We’re looking for franchisees who share our passion for great food, community engagement, and exceptional hospitality. Whether you’re an experienced restaurateur or someone looking to break into the industry with a strong support system behind you, Rachel’s Kitchen offers a unique opportunity to build a successful business while being part of a brand that truly cares about its people and its customers.
Debbie Roxarzade
Debbie Roxarzade is the CEO and Founder of Rachel’s Kitchen, a timeless restaurant franchise with wholesome to indulgent menu options. Debbie has been a leader in the restaurant industry for more than 20 years. She first made a name for herself within the star-studded culinary circles of Los Angeles, where she created a number of celebrated restaurant concepts that gained her widespread recognition. Named after her daughter, the first Rachel’s Kitchen was opened in 2006 but now has several locations throughout the Las Vegas market and Texas.