Leading Bathroom Remodeling Franchise Appoints Christopher Stipp as VP of Digital Marketing and Sakthi Kaliyaperumal as VP of Technology


Re-Bath, the nation’s largest complete bathroom remodeling company, has announced the appointment of Christopher Stipp as the new Vice President of Digital Marketing and Sakthi Kaliyaperumal as the new Vice President of Technology. 


Stipp joins the team with extensive marketing experience, having served as the Vice President of Digital Marketing at Upstream Rehabilitation, a 1,100+ location company that provides physical therapy services, under the umbrella of 26 different brands. There, he drove incremental visits to their web properties and clinics with double-digit percentage growth year-over-year. He previously served as the Director of Marketing for Vein Clinics of America, where he oversaw more than 60 clinics and managed all digital properties with a focus on engaging potential patients.


Additionally, he built out an end-to-end framework for digital marketing initiatives for over 1,150 Massage Envy franchise locations, including establishing all benchmarks and protocols for SEO, SEM, PPC, social media, display advertising, content marketing, e-mail marketing, and reputation management. 


“Re-Bath is in a prime position for growth with decades of experience behind the brand,” said Stipp. “My goal is to expand the brand’s digital footprint and put a strategic roadmap in place for customers, existing franchisees, and future franchisees.” 


Kaliyaperumal joins the team with over 28 years of experience in IT, and most recently served as a Group Vice President of Information Technology at Leslie’s Poolmart Inc., the world’s largest retailer of swimming pool supplies. 


“I am looking forward to joining a leadership team that’s already well ahead of the curve,” said Kaliyaperumal. “With a diverse background in IT from system analysis to software development, I plan to create a strategy that will exponentially elevate the brand.” 


Prior to these roles, he also worked as a Vice President of IT Digital Transformation and Technology Architecture at FLEETCOR, where he developed an IT strategy and roadmap for modernizing legacy applications.  


“As Re-Bath continues to grow across the nation, we’re in the process of building our team of best-in-class leaders to elevate our brand and experience for our customers,” said Re-Bath CEO Brad Hillier. “Christopher and Sakthi both have the passion, determination, and proven track record to expand our digital reach and drive technology initiatives.”


The success achieved by the brand has not gone unnoticed as Re-Bath ranked No. 2 on Qualified Remodeler’s Top 500 Nationals List and was recognized by Entrepreneur’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Most recently, Re-Bath earned the No. 1 spot on Bob Vila’s 2022 Best Home Improvement Contractors of 2022 Ranking for “Best Bathroom Renovations.” 


The franchise is building off this momentum for repeated success throughout 2022. Re-Bath has awarded 14 franchise agreements in 2022, with four more projected by year-end, growing unit count to 126. Per Re-Bath’s Franchise Disclosure Document, franchisees with territories between 500,000 and 1.25 million had average revenues of over $2.35 million in 2021, up 9.5% from 2020*.  


For more information on Re-Bath and franchise opportunities, visit www.rebathfranchise.com/ or call 888-454-8842. 


*The figures reflect average and median sales revenue and average gross profits for 30 Re-Bath franchised businesses with territories of between 500,000 and 1.25 million residents, and which were in operation for at least one year. These averages and medians are based on a 52-week fiscal period from January 1, 2021 through December 31, 2021. Of these 30 franchised businesses, 14 (or 47%) attained or exceeded the average sales revenue and 15 (or 50%) attained or exceeded the average gross profit. Some outlets have sold this amount. Individual results may vary. There is no assurance that you will sell as much as the average. See the Re-Bath 2022 Franchise Disclosure Document for details.


About Re-Bath

Re-Bath is the nation’s largest complete bathroom remodeling franchise that has grown to more than 100 locations across the country. The parent company’s first entry in the bathroom remodeling industry occurred in 1978 and focused on the hospitality sector. In 1991, Re-Bath launched its first franchise location to focus on the residential market. The company offers complete bathroom remodels, tub and shower updates, plus aging and accessibility solutions. From simple bathtub replacements to complete bathroom redesigns, Re-Bath makes bathroom remodeling effortless, convenient and affordable, all with professional, friendly and factory-trained installers. Re-Bath is a one-stop service that covers the entire process – from design to done – in three easy steps: consultation, removal, and installation. Re-Bath assembles its own exclusive line of products at its headquarters located in Phoenix, Ariz., and offers best-in-class products from national brands for its customers. For more information, please visit www.rebath.com or www.rebathfranchise.com for more details on the franchise opportunity.