Like many other restaurant brands, when April 2020 came along and it was announced that the country was going into lockdown, we weren’t sure what that meant for our brand. On-premise dining was put to a halt, and we knew we’ve had to evolve and pivot with the times and address the new needs and expectations of our guests. We took the time to reassess our brand and operations to identify areas where we could improve to come out of the pandemic even stronger. One of the outcomes of this assessment was the decision to revamp and revitalize our menu.
Refreshed, Revamped, Revitalized: The Journey to On The Border’s New Bolder Menu
