Should Franchises Partner with Professional Athletes?

I never thought I would be the CEO of a juice and smoothie company. After years of working in the cell phone industry, I stumbled upon Main Squeeze Juice Co. and was fascinated with the menu that featured superfood smoothies, cold-pressed juice and acai bowls.

While working with cell phones doesn’t necessarily transition seamlessly into blending smoothies and juicing fresh fruit, I’ve been able to apply my business experience that I learned while in the cell phone industry. By working to create strategic partnerships, Main Squeeze Juice Co. has become a pioneer for franchises partnering with professional athletes.