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Should Franchises Partner with Professional Athletes?


I never thought I would be the CEO of a juice and smoothie company. After years of working in the cell phone industry, I stumbled upon Main Squeeze Juice Co. and was fascinated with the menu that featured superfood smoothies, cold-pressed juice and acai bowls.

While working with cell phones doesn’t necessarily transition seamlessly into blending smoothies and juicing fresh fruit, I’ve been able to apply my business experience that I learned while in the cell phone industry. By working to create strategic partnerships, Main Squeeze Juice Co. has become a pioneer for franchises partnering with professional athletes.



How It Started

Main Squeeze Juice Co. began its first partnership with a professional athlete in 2018 with former NFL wide receiver, Marques Colston. Our partnership with Colston and his wife Emily actually came from our team reaching out through LinkedIn. Our message happened to come at the perfect time as the couple had just been discussing how they wished there was a healthy juice and smoothie concept. Main Squeeze Juice Co. matched exactly what they had been hoping for and the rest was history. Colston and his wife became partners with Main Squeeze Juice Co. and they continue to help the brand bring a daily source of plant-based, nutrition packed menu items with natural and quick energy to its customers. The couple is not only minority owners of the company, but they also work alongside the Main Squeeze Juice Co. executive team to help support our franchising and national expansion efforts.

Main Juice squeeze

Not long after partnering with Colston, Main Squeeze Juice Co. signed its second partnership with his former teammate and Pro Bowl punter Thomas Morstead. After playing 12 seasons in the NFL, Morstead has grown very passionate about nutrition and the food he fuels his body with. When a Main Squeeze Juice Co. location opened near his home in Metairie, our juices became a stable in his diet. As a loyal customer of Main Squeeze Juice Co. and nutrition ranking as one of his top priorities, Morstead was the perfect addition our team was looking for to help educate and bring quality nutrition to our customers.

Both Colston and Morstead spent the majority of their careers in the NFL playing for the New Orleans Saints, which was an immediate attraction for Main Squeeze Juice Co., considering we are headquartered in New Orleans. With so many of our clients being dedicated Saints fans, partnering with Morstead and Colston has been an amazing opportunity for us to continue bringing convenient, healthy eating choices to our local communities. Morstead and Colston have both been very active and supportive of the brand, which has helped us continue our successful franchising journey.

What Makes Professional Athletes Great Assets to Franchising

Our partnerships with Morstead and Colston have paved the way for professional athletes partnering with franchises. We are excited to be a pioneer in this area; providing unique business opportunities for athletes is a great way to help them invest their money while also helping emerging brands receive recognition on a national level.

Professional athletes are the perfect partners in the franchising industry because they bring many great qualities to a business. Since they have played sports for the majority of their life, they are great at following systems, working together on a team, and also taking on leadership roles. Professional athletes typically have a lot of flexibility with investing due to their career in sports and their names can also bring a lot of attention to your brand. If a professional athlete is looking to invest in a company, franchising is a perfect opportunity due to the well-structured systems that support a franchise.

Advice for Franchisors Looking to Partner Their Brand with Professional Athletes

When deciding to partner with professional athletes, it’s important to make sure they are the right fit for your company. Don’t just settle for a partnership simply based off of their athletic career, take the time and do some research to determine if they are the right fit for your franchise.

By choosing strategic partnerships that benefit both your company and the athlete, you can ensure that both parties will be happy when working together. Make sure the people you chose to partner with have interest in the company and aren’t solely focused on making money. Finding athletes that are passionate about your brand and already incorporate aspects of it into their everyday lives is a great way to create successful partnerships. If someone shares similar values and believes in the mission of your franchise, they can be a great asset and spokesperson on behalf of your brand. While not every person will fit the bill for your company, the right partnerships are out there, just be patient and find the people who are as excited about your brand as you are.

Investing in franchise opportunities is a great way for professional athletes to invest their money and carry on a professional career once they retire from the game. Finding dedicated athletes who want to help bring your business to the next level is an exciting endeavor and I look forward to seeing more franchises partner with professional athletes in the future.



About Main Squeeze Juice Co. and Thomas Nieto

Main Squeeze Juice Company is a New Orleans, Louisiana-based juice and smoothie bar franchise with a mission to “make healthier easier.” Its nutritionist-designed, superfood-inspired menu seeks to change the lives of those looking for a healthier and more convenient way of fulfilling their nutritional goals. The concept’s proprietary recipes feature chef-designed, dietitian-inspired cold-pressed juices, superfood smoothies, juice cleanse programs, shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.

Thomas Nieto has been CEO of Main Squeeze Juice Co. since 2017. Before joining the team at Main Squeeze Juice Co., Nieto graduated from Southeastern Louisiana University in 2007, went on to work for AT&T as an Area Retail Sales Manager and then became the COO of In & Out Smart Repair.

For more information about franchising opportunities with Main Squeeze Juice Co., please visit