Owning your own franchise business not only enhances your personal financial prospects and career achievements, it also enables you to create jobs that empower others to achieve their dreams. A Signarama franchise offers an important business service to help other businesses raise their visibility and brand recognition with custom signage, banners and other marketing and branding materials.
Signarama, a member of the Starpoint Brands family, has been helping franchisees make a difference in their communities since 1986, when franchising pioneer Roy Titus and his son, Ray Titus, founded the company with a single location in Farmingdale, New York. Today, we’re the world’s leading sign and printing franchise, with nearly 700 locations worldwide and some 200 corporate support specialists who assist franchisees with equipment upgrades, marketing and training support. Our award-winning company has consistently ranked in Entrepreneur magazine’s Franchise 500 list for over 25 years.
A Global Brand
Success came quickly and steadily after my family opened that first Signarama. We soon added a second location in South Florida and, in 1987, began franchising the business. Signarama is now part of Starpoint Brands™, a family of trusted brands representing the very best in their industries. It brings together a constellation of brands within United Franchise Group™ (UFG), a family of affiliated brands and consultants that gives members access to a global network of resources and more than three decades of experience in the franchise industry.
Each Signarama location is independently owned and operated, with everything a franchisee needs to create high-impact signage and promotional materials to help clients solve their most pressing business challenges. Project management and design experts partner with clients to take their jobs from concept to production and installation, with cutting-edge capabilities, including braille and 3D printing.
Franchisees don’t need experience in the sign industry to join Signarama; we provide a complete turnkey package that launches the new sign franchise and supports it throughout the life of the business. We do everything possible to set up our franchisees for success, beginning with a transparent franchising process.
Supporting Franchisees from Startup to Success
The new franchisee goes through a comprehensive five-week training program, so they’ll understand best practices and learn how to access support if they need it. Franchisees are guided through every aspect of starting up, from site selection and lease negotiation to staffing and training employees.
It begins with two weeks of learning at Signarama’s headquarters at a state-of-the-art training facility. Franchisees then get two weeks of technical and marketing training at their new store, working with a local operations advisor who ensures they’re off to a strong start. The training doesn’t end there.
Signarama provides marketing, advertising, and public relations help, with a finely tuned system of ongoing support that includes additional in-person and virtual training opportunities, regional meetings, brand and industry conventions and Signarama-specific online educational opportunities throughout the year. Franchisees also benefit from a highly effective mentor program, technical assistance, and other services from regional support teams.
Signarama’s extensive training and support have made it an ideal destination for anyone seeking to start a new career by running their own business.
The Future of the Industry
These are exciting times for our industry, with new technologies revolutionizing products and services offered to customers, the market is thriving. As in many other segments of the economy, 3D printing and digital printing services are hot growth areas; the digital market hit $24.86 billion in 2022 and is projected to grow by 8% annually through 2030, according to Grand View Research.
Digital signage has clear advantages for the user. It’s more engaging for customers, making it easier for businesses to connect with their audience and powerfully convey the intended message. It can be changed as quickly as the company changes the message.
Also rising in importance is 3D printing, which has become easier and cheaper. As demand grows, sign companies must keep up by offering it.
There’s even more on the horizon. Software is constantly being written that makes life easier for sign makers, and new digital printers are making signs more eye-catching.
There’s never been a better time to get into this rapidly expanding industry, and no better way to enter it than with Signarama.
Our brand has reached the top of the sign industry with a number of unique initiatives for franchisees and customers:
- The Kind Signs Collection: An exclusive assortment inspired by the World Kindness Movement. The collection is available year-round and enables businesses to express kindness and gratitude to customers by focusing on “the common thread of kindness which binds us.”
- Co-branding Partners: Signarama franchisees can double their power by co-branding with Fully Promoted, a promotional products business within the Starpoint Brands Family of trusted brands.
- Giving Back to America’s Heroes: Signarama has won accolades for our support of veterans; we give them a 20% discount on the franchise fee along with training, financial assistance, and industry support as a new franchisee. We have been named a Five-Star Franchise by the International Franchise Association, ranked as one of the top three Best for Vets franchises by Military Times and recognized as one of the Top 50 franchises for military veterans by USA Today. Most recently, Entrepreneur magazine named us one of the Top Franchises for Veterans.
- More than three decades of Signage Knowledge: In 2023, Signarama renewed their 35-year agreements with three locations.
A.J. Titus is president of Signarama, a sign and graphics franchise and the largest brand at United Franchise Group. In his role, A.J. leads the brand’s growth efforts worldwide while also helping current franchise owners expand their businesses and maximize profitability. Additionally, A.J. is president of Starpoint Brands, a family of trusted, award-winning brands that provide products and services known for quality, reliability, and value.