Top 10 American Franchises
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The NOW Massage Revolutionized the Massage Industry with Highly-Curated Design and Accessible Services


The NOW Massage was co-founded by Gara Post in 2015 when she discovered there was a void in the wellness space for high quality massage services without the time commitment and cost of a traditional spa. The vision was to create an oasis for relaxation where guests could come to disconnect from the outside world and reconnect within. 


Soon after opening the first location in Los Angeles, success followed, and the company scaled from one to four boutiques in 18 months. The brand began franchising in 2019 and in less than two years, The NOW Massage has rapidly reached the monumental achievement of signing its 100th franchise location. 



At the helm is Co-Founder and Chief Creative Officer, Gara Post, who keeps the vision and voice true across all boutiques, media platforms and product development. “With extraordinary growth in the massage and wellness space over the past decade, we understand that there is a lot of interest from all types of investors who see this emerging sector as a great opportunity. We look forward to bringing our unique aesthetic and elevated massage experience to cities all over the United States,” said Post.


Disrupting the Wellness Industry 


The NOW has reimagined the approachable luxury of a neighborhood spa with premium massages and an original design inspired by beachside destinations from around the world. Since The NOW Massage opened its doors it has been covered extensively by press and social media influencers for its unique aesthetic. Dubbed “LA’s most stunning self-care oasis,” the boutique’s clean, modern interiors incorporate natural materials, and are heightened by the scent of their signature Jasmine Coconut candles. Each NOW massage boutique uses canvas draping to separate therapy spaces creating an airy feeling that adds to the calming atmosphere. Although there are distinct design elements throughout, some themes are the same: sheepskin throws, a carefully placed cactus or plant gallery, and whitewashed walls that echo the sounds of ocean waves. 

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Massages for All


The guiding principle at The NOW Massage has always been that in today’s fast-paced digitally driven society self-care is a necessity. While massage was once seen as a luxury, more people understand the need for it on a regular basis and health professionals are recommending it at a higher rate to manage stress, anxiety, and muscle recovery. 


Massage therapists at The NOW receive advanced training on the custom menu that goes far beyond the traditional modalities, and are designed specifically for stress relief, relaxation, and muscle recovery. 


Guests can choose between three signature Swedish-inspired massage styles including: The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage designed to reduce stress; and The STRETCH, a sports-inspired recovery massage. Guests can pair their service with a variety of custom, exclusive enhancements such as: Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Calm Balm, Hemp Calm Balm and Gua Sha, a traditional Chinese medicine technique that uses smooth rose quartz tools to target specific areas of the body. 


The goal of each bespoke massage service is to make self-care simple and easy to integrate into one’s daily life. Straightforward monthly massage memberships are designed to save repeat guests money and provide special monthly gifts and perks. 


The NOW features a branded product line Nourish, Scent and Room by The NOW, and custom jewelry, designed by Post.


“Our popularity grew so quickly on social media, with press and with industry insiders, and everyone was asking about our scented candles, products, and where they could get them,” said Post. 


The collection is available at boutiques and online for guests who want to bring a piece of The NOW lifestyle home with them at 


The Future is NOW


The NOW Massage has continued to grow in 2021 despite closures during the pandemic that have caused other health and wellness concepts to halt franchise development. The NOW Massage’s elevated aesthetic and affordable model remains attractive to business-savvy entrepreneurs and proves that the future is bright for the $18 billion a year massage industry.  


“Every challenge brings with it growth. There has been renewed interest in franchising from business savvy operators who are re-thinking how people want to spend their time and what they put their energy into. The cultural narrative regarding the importance of self-care and personal health has only grown stronger, and we are meeting that need for business owners and the general public,” said Post.


Looking ahead, the brand is aiming to open additional franchises in markets such as Seattle, San Diego, Portland, Boston, St. Louis and more. The NOW Massage also brought on Jeff Platt as its President. Jeff became well-known in the franchise industry as co-founder and former CEO of Sky Zone, where his leadership helped transform the company into the largest indoor trampoline park brand in the world, with over 225+ locations in 12 countries, visited by over 20M people a year. In his new position, Jeff helped The NOW Massage achieve its 100th license milestone and his top-notch leadership will continue to support the brand’s future growth plans. For More information (


“Part of what makes The NOW Massage special is our incredible group of dedicated and passionate Franchise Owners, Massage Therapists and Experience Guides that work diligently and intentionally to create a unique escape from the stress of everyday life,” said Jeff Platt, President of The NOW Massage. “We are excited to celebrate our 100 boutique milestone with the entire NOW family, and for our continued expansion in 2022 and beyond.”