Veteran Multi-Brand Franchise Executive Joins Home Services Leader to Strengthen Portfolio Growth and Franchisee Support
Threshold Brands, an industry leader in home services franchising, has appointed Lauriena Rideout as its chief operating officer. Rideout brings over 20 years of franchise operations and growth experience across multi-brand platforms to the role and will lead operational strategy, shared services and performance across Threshold Brands’ portfolio of best-in-class home services companies.
Based in Bucks County, Pennsylvania, Rideout most recently led operations at WOWorks, a multi-brand franchise platform, where she simultaneously held brand leadership roles across multiple concepts before being named chief operating officer, building scalable systems, strengthening shared services and creating performance visibility across the portfolio. Earlier in her career, she led operations at Rita’s Italian Ice. Throughout her career, she’s driven disciplined growth and unit economics while championing franchisee profitability across quick service, fast casual and multi-brand franchise systems.
“Lauriena’s track record of building shared capabilities while preserving what makes each brand unique aligns perfectly with Threshold Brands’ vision,” said Chief Executive Officer Ted DeMarino. “Her expertise in portfolio scaling and franchisee operations will be instrumental as we strengthen our position in the home services space.”
Rideout’s background in building shared services across multi-brand platforms made Threshold Brands’ opportunity immediately compelling. When asked what excites her most about the role, she puts it this way:
“What attracted me to Threshold was the opportunity to build stronger systems and shared capabilities across a portfolio of truly unique brands,” said Rideout. “There’s real potential to stand out by strengthening our operations, sharpening our systems and transforming our onboarding. I love collaborating across brands and teams to turn strategy into action, and Threshold Brands is exactly where I want to channel that energy.”
Rideout’s operating philosophy in franchising centers on clarity, consistency and listening. She believes franchisees should know what success looks like, have the tools and training to execute and feel confident the system is working in their favor.
“In a franchise system, there are constant needs from franchisees and internal teams, and it is important that we show up with urgency and follow through,” Rideout said. “Answering the call means being responsive, accountable, action-oriented and getting ahead of challenges before they materialize. For me, that’s not just a purpose statement. That’s how I operate, and it’s what our franchisees deserve.”
For more information about franchising opportunities with Threshold Brands and its award-winning portfolio companies, visit thresholdbrands.com.
ABOUT THRESHOLD BRANDS
Threshold Brands is a collection of best-in-class home services companies united by a common purpose: to protect and care for people’s most valuable investment, their home or business, while making a real difference in their lives. Threshold Brands empowers its franchise owners to build and scale their companies through comprehensive support in marketing, technology, training and business coaching. The leading home services franchise features trusted and essential brands, including Granite Garage Floors, Heating + Air Paramedics, MaidPro, Men In Kilts Window Cleaning, Miracle Method Surface Refinishing, Mold Medics, PestMaster, Plumbing Paramedics, Sir Grout and USA Insulation. More information about Threshold Brands and its franchising opportunities is available at ThresholdBrands.com.