The realm of fitness and franchising is diverse and dynamic, requiring strategic leadership to emerge above the rest. BODY20, the category-leading fitness franchise utilizing Electro-Muscle Stimulation (EMS) technology has recently transformed with the appointment of a new leader, Jay Galluzzo as its Chief Executive Officer.
With over 15 years of expertise in the fitness industry, Jay Galluzzo, 49, assumes the reins of BODY20, succeeding Greg Breitbart, previous CEO since 2019. Under Breitbart, BODY20 experienced remarkable growth, solidifying its presence in key markets such as Atlanta, Dallas, Houston, Austin, Phoenix, Denver and Chicago metro areas. The past year the brand saw over 30 locations open and 200+ franchise agreements signed, including a No. 56 ranking on Entrepreneur Magazine’s list of Top New and Emerging Franchises.
Breitbart played a key role in selecting his successor and has full confidence Galluzzo will lead the company to greater success. As he steps into his role, Galluzzo is poised to usher in a new era of success across the network. With a strategic vision grounded in being a best-in0-class boutique fitness brand and franchisor, BODY20 aims to have 100 operational studios by Summer 2024, and expanding its footprint into large lucrative markets such as Southern California and New York.
Reflecting on the transition, Breitbart stated, “It has been a privilege to lead BODY20, and I am confident that Jay is the right leader to guide the company to even greater success. As we seek to aggressively move BODY20 forward and further establish the company as a top boutique fitness concept, we focused on identifying an extraordinary leader who could bring vision, focus and a wealth of experience to BODY20’s operations that will help us fulfill the ultimate vision for the brand. Jay’s proven track record and his history as a one of the early pioneers in the fitness technology space make him the perfect choice to take BODY20 to new heights and expand into the most important and sophisticated markets in the U.S. and beyond. I look forward to supporting him in my role on the board.”
Galluzzo is no stranger to revolutionizing traditional fitness approaches. His role as CEO and Co-Founder of Flywheel Sports showcased his keen understanding of consumer preferences and market dynamics, skyrocketing the brand to popularity in the 2010s through a successful exit in 2014. He sees EMS as a new frontier in fitness and plans to leverage his array of skills to sustain the brand’s upward trajectory.
I am honored to join BODY20 during this exciting time of growth for the brand,” said Galluzzo. “I am eager to bring my experience and fitness background to the team and build upon the best-in-class business and culture established under Greg’s exceptional leadership. I’ve had the good fortune in my career to work with a number of cutting-edge brands that have made an indelible mark on the industry, and BODY20 is sure to do the same.”
Galluzzo has a proven track record of success in fitness and wellness brands outside of Flywheel, including his time as Partner at North Castle Partners and an investor in high growth, market leading businesses such as Montauk Brewing, Hatch Maternity and Windham Mountain Club. Most recently, he served as the CEO of Club Sports Group, a fitness, wellness, and investment platform and the largest franchisee of F45 studios.
BODY20’s growth journey aligns with the rise of fitness technology that’s gaining momentum in 2024. Smart, wearable tech and fitness programs tailored for older adults have emerged as top fitness trends, as reported by the American College of Sports Medicine (ACSM). With EMS technology at its core, BODY20 fills the desire for cutting-edge solutions to optimize exercise and deliver electrifying results.
What makes BODY20 unique to the fitness-tech space is the use of an FDA-cleared Electro-Muscle Stimulation suit that revolutionizes the way people workout and helps unlock their full potential. BODY20 offers a 20-minute one-on-one workout with a certified coach that guides you through customized strength and cardio programs, giving your body over 150 times more muscle contractions than a conventional workout without any use of traditional gym equipment. At only 20 minutes a week, BODY20’s goal is to materially impact the other 10,060 minutes in the week for each and every member.
“EMS is the next frontier of fitness, and once people discover BODY20, there will be no going back. It’s going to take the industry by storm, and I’m ready to propel our brand to new heights,” said Galluzzo. “Beyond just the muscle-building benefits of EMS, I’m eager to showcase its profound impact on our mental well-being, posture, flexibility and healthy aging. By opening doors to everyone’s fitness aspirations, we’re positioning ourselves as trailblazers dedicated to each individual who walks through our doors.”
To learn more about BODY20 and its franchise opportunities, visit: https://body20.com.
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