The NOW Massage was co-founded by Gara Post in 2015 when she discovered there was a void in the wellness space for high quality massage services without the time commitment and cost of a traditional spa. The vision was to create an oasis for relaxation where guests could come to disconnect from the outside world and reconnect within. 

Soon after opening the first location in Los Angeles, success followed, and the company scaled from one to four boutiques in 18 months. The brand began franchising in 2019 and in less than two years, The NOW Massage has rapidly reached the monumental achievement of signing its 100th franchise location.