Jennifer and Jessie Wine’s journey from military service to business ownership with PuroClean is one defined by leadership, resilience, and purpose. Both served in the Army National Guard and have carried the values instilled in them through military life into their careers as business owners, where they continue to serve their community in a new way.
Jennifer Wine joined the Army National Guard during the second semester of her freshman year of college and served a total of twelve years, from April 2001 to April 2013. She began her career as a 91W, later reclassified as a 68W Combat Medic, with the 38th Military Police Company in Indianapolis, Indiana. When her unit received orders to deploy to Bosnia in 2004 in support of Operation Enduring Freedom, Jennifer volunteered to reclass as a 95B Military Police Specialist so she could deploy with her team.
Around the same time, Jessie Wine was finishing high school in Indiana. The September 11th attacks had a profound impact on him, and as a sophomore in high school at the time, he knew he wanted to serve his country. Immediately after graduation, he enlisted in the Army National Guard, serving from October 2002 to October 2010. He was assigned to the 38th Infantry Division based in Indianapolis. Within days of graduating, Jessie traveled to Fort Benning, Georgia, for basic training, where he was trained as an 11B Infantry soldier.
In 2004, both Jennifer and Jessie deployed to Bosnia, stationed in Tuzla at Eagle Base. Jennifer served as part of the Military Police team, managing on-post activities, maintaining relations with the Bosnian police, and coordinating off-post missions. She also participated in humanitarian efforts by delivering school supplies and toys to local children. Her unit was the last group of U.S. troops to occupy Eagle Base before it was turned over to NATO soldiers.
Jessie’s role in Bosnia involved peacekeeping patrols as a machine gunner and driver for his squad. He helped confiscate weapons left behind by Serbian forces, provided overwatch security during United Nations excavation efforts, and guarded high-value target compounds. Later, he was assigned to serve as a driver for his colonel, transporting dignitaries and assisting in diplomatic efforts with United Nations bases and local governments.
It was during this deployment that Jennifer and Jessie met. Their connection grew throughout their time overseas, and after returning home, they married in July 2005.
Jennifer continued her service in the years that followed. In 2007, she deployed as a Combat Medic with the 135th Medical Unit out of Waukesha, Wisconsin, to assist with the border crisis in Arizona. In addition to providing medical support for soldiers, she trained combat troops in basic medical care, including the administration of IVs. Throughout her career, she served in several medical units across Indiana and Wisconsin.
Jessie continued to serve as well. In 2005, he took part in humanitarian efforts in the aftermath of Hurricane Katrina, helping distribute food and water and maintain order during FEMA check distributions. After relocating to Wisconsin, he joined the 105th Cavalry Regiment and deployed to the Southern Border in 2008 to assist with the border crisis. In 2009, Jessie was called back to active duty and deployed to Iraq with the 30th Infantry Brigade based in North Carolina. Due to his background in engineering, he was assigned to the Tactical Operations Command as a desk sergeant, where he monitored operations, maintained communications with soldiers in the field, and assisted command officers with intelligence briefs. Jessie completed his deployment to Iraq and was honorably discharged in 2010.
After years of dedicated service, both Jennifer and Jessie began considering what life after the military would look like. They wanted a career path that would allow them to continue serving others while building something meaningful together. That search led them to PuroClean, a national restoration and remediation franchise recognized as The Paramedics of Property Damage®. PuroClean helps families and businesses recover from water, fire, mold, and biohazard damage; situations that require not just technical skill but compassion and professionalism.
For Jennifer and Jessie, the company’s mission immediately resonated. PuroClean’s focus on helping people during some of their most difficult moments aligned with their commitment to service and community. After visiting the PuroClean headquarters and meeting the Home Office Support Team, they were drawn in by the company’s supportive culture, veteran-friendly program, and strong reputation within the restoration industry. Jessie knew right away that the business offered the opportunity to serve others on a local level while maintaining the sense of purpose that military life had provided.
Their experiences in uniform have been key to their success as Franchise Owners. Both Jennifer and Jessie credit their achievements to the core values instilled during their time in the Army: loyalty, duty, respect, selfless service, honor, integrity, and personal courage. These principles guide how they manage their team, interact with customers, and operate their business each day.
Jennifer’s medical background has proven especially valuable in a field where empathy and attention to detail are essential. She approaches each restoration project as she would a patient in need—staying calm under pressure, offering reassurance, and focusing on restoring normalcy. Jessie’s leadership and problem-solving skills, honed through years in the infantry, have translated seamlessly into managing operations, logistics, and team development. Together, they bring a steady, mission-focused approach to their work at PuroClean of Burlington, WI, that has helped them earn the trust of customers and respect within their community.
Whether they are helping a family recover after a house fire or restoring a local business following a flood, they take pride in being there when people need help most. Their work not only helps rebuild homes and properties but also restores peace of mind, something both deeply understand from their military experience.
Jessie, when reflecting on how military service shaped his leadership philosophy, believes the discipline, adaptability, and perseverance learned in the Army are the same traits that make great entrepreneurs. For veterans considering business ownership, Jessie encourages them to leverage the skills they already possess.
For Jennifer and Jessie, the mission hasn’t changed; rather, it’s simply evolved. Through PuroClean, they continue to live by the same values that guided them in uniform, bringing leadership, compassion, and strength to every call for help. Their story is a reminder that service takes many forms, and for them, the call to serve never truly ends.