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Beans & Brews Coffeehouse Offers Veterans Exciting Franchise Opportunities


Beans & Brews Coffeehouse, a Utah-based coffee franchise that is known as the Home of High-Altitude Roasting®, has been supporting veterans and their franchising endeavors for nearly two decades. Just last year, the brand became a Three Star Franchisor VetFran member, to enhance its support for helping veterans join their brand and become business owners.


Meet a Beans & Brews Veteran Franchise Owner

Beans and Brew coffeehouse franchisee

Earlier this year, Kelly Zaugg, a Navy Veteran who served in Iraq and multiple other locations overseas, joined the Beans & Brews family. He is currently a reserve sailor and works as a Navy Officer Recruiter. Between balancing his roles as a reservist and franchise owner, Zaugg found that the Beans & Brews franchise model fit seamlessly into his lifestyle.

“Beans & Brews is invested in the success of its franchisees, and that is evident through their development of great set systems, which help the franchise run smoothly,” said Zaugg. “The Laramie family (founders of Beans & Brews) owns multiple locations so they understand the day-to-day operations and how to make effective changes for the brand. These set systems and hands-on management help make it so much easier for me to juggle being in the reserve while also being a business owner.”

Zaugg has been in the franchising industry for over 18 years, but this year he decided to make a big change. He took a leap by selling his prior fast food franchise and converting it into a Beans & Brews Coffeehouse! This decision came after he grew tired of seeing employee burnout within his previous franchise, and desired to run a business that aligned more closely with his values and lifestyle. After embarking on his search for a new business endeavor, Zaugg quickly realized that Beans & Brews was the perfect fit.

“The first thing I noticed about Beans & Brews was the intentional way proactive processes were put in place and how this training was passed on to ensure franchisees could create their own success,” said Zaugg. “I knew immediately after learning about the Beans & Brews management practices that this was the right brand to move forward with.”

Prior to entering franchising, Zaugg also worked as a police officer for 21 years and has always been very involved in his community. Opening a Beans & Brews in his town has given Zaugg greater exposure to the public, where he can continue to form new connections with community members. Every Beans & Brews location gives back to its community through monthly donations to local organizations in need, which appealed to Zaugg since he spent over 20 years serving his community through law enforcement.

Why Beans & Brews is a Great Franchise Opportunity for Veterans

Beans & Brews provides veterans looking to become business owners a great opportunity to succeed. Along with being a VetFran member, the brand also offers veterans a discounted franchisee free and well-established systems to ensure every veteran franchise owner is equipped with the tools they need to confidently and efficiently open their own business.

“Beans & Brews Coffeehouse is the perfect way for veterans to reestablish themselves in the community, be a part of a supportive brand and make a great living,” said Zaugg. “From construction, training and more, Beans & Brews helps prepare and guide every veteran franchise owner so that they can accomplish their entrepreneurial goals.”

At Beans & Brews, there is a support systems in place to ensure every location runs smoothly and meets the standards of the brand. Beans & Brews is based on three pillars: the human connection, its business model and training and lastly, its mountain roots. These three pillars are what makes Beans & Brews such a bold and unique brand that franchise owners, guests and employees love.

Veterans make for fantastic Beans & Brews franchise owners because they have strong work ethics, leadership and teamwork skills and the ability to efficiently execute systems. The skills that veterans learn while in the military translate seamlessly into being a franchise owner. Beans & Brews is excited to offer veterans the opportunity to join Team Beans and bring a delicious cup of coffee to their community.

About Beans & Brews Coffeehouse

Founded in 1993 and franchising since 2004, Beans & Brews Coffeehouse first opened its doors in Salt Lake City, Utah where it became known for being the Home of High-Altitude Roasting®. The brand roasts all of its coffee in the mountains at the lowest possible temperature for the least possible amount of time to achieve a smoother, more intense flavor. In addition to its high-altitude roasted coffee, Beans & Brews Coffeehouse offers a full menu crafted from the finest ingredients, which includes teas, sodas, frozen drinks and a variety of healthy food options. The brand works to provide a fun, friendly space where everyone is welcome. Through its Brew Good program, Beans & Brews Coffeehouse focuses on serving the communities it operates in by making donations to different local organizations.

Since opening its doors nearly 30 years ago, Beans & Brews Coffeehouse has expanded across four states with 68 locations opened and another 20 in development. The brand is looking for franchise partners across the U.S. with a goal of awarding 40 licenses by the end of 2022.

Beans & Brews Coffeehouse is actively seeking single and multi-unit franchise partners who have a passion for a quality cup of coffee, guest satisfaction and engagement with their community. Franchise partners must have a positive, upbeat attitude and a strong ability to create a team-focused atmosphere. Including the franchise fee, the initial investment for a Beans & Brews Coffeehouse location ranges from $400,000 to $650,000.

For more information about Beans & Brews Coffeehouse, please visit