“Franchisee in Action” U.L. Armstrong Jr., Owner of PuroClean of Boerne, TX Joined PuroClean: 2020
No one embodies the commitment to service quite like U.L. Armstrong, the owner of PuroClean of Boerne. The Texas-based franchise owner is familiar with the damage caused by the excessive rainfall, flash flooding, hail, and tornadoes that frequently occur in his area, and through his work as a restoration professional, U.L.’s dedication to service manifests by helping his neighbors through their times of need, born out of a 30+ year tenure with the United States Armed Forces.
Since his transition into civilian life, U.L. has dedicated himself to his community, giving back through the services of his PuroClean franchise. This Black History Month, PuroClean is reflecting upon the diversity that exists within its network and proudly honoring U.L. for his service to the nation, his community, and the PuroClean family.
From Ranking Officer to Entrepreneur
As a junior in high school in 1986, U.L. was first inspired to join the U.S. Army when a visiting officer shared his experience with students, noting all that was possible through a career within the military. Evaluating the opportunity, U.L. knew a career in the military would offer him a unique path to leadership resting on his bravery and willingness to serve, setting him up for success later in life.
While he obtained various assignments in a multitude of areas throughout his military career, U.L. developed extensive experience as a 74 CBRN officer: an Army position focused on chemical, biological, radiological, and nuclear threats, including CBRN weapons and weapons of mass destruction. For decades, his team of highly-trained operatives led a robust chemical unit dedicated to protecting the country against specified attacks using these chemical agents. Working across teams and departments, U.L. and his fellow servicemen and women maintained control of the fast-paced, ever-evolving environment to get the job done. It was this notion of cultivating a group of diverse team members to accomplish one shared mission that resonated most with U.L., and he has carried that forward already in his short two years as a PuroClean franchise owner.
Working with the Soldier for Life retirement and transition program during his post at Fort Sam, U.L. knew he wanted to develop a path to business ownership following his career, with central goal to build a team that could accomplish something greater. Utilizing his specialized skillset as a “74,” U.L. weighed the opportunities of non-franchising companies before considering what a franchise-structured business could help him achieve. While his knowledge of PuroClean was minimal at the time, upon meeting the team and experiencing a truly new kind of corporate culture embodying “One Team: All In,” he realized just how much he had in common with PuroClean. In particular, the brand’s values of leadership involvement, training and development programs, and collaboration with others.
After making the decision to join PuroClean as a franchise owner, U.L. dove right in, launching his entrepreneurial journey. Since opening his office in 2020, U.L. has grown his business with his hands-on leadership, providing essential restoration services through one of Texas’s worst recorded winter storms.
A Family-Run Support System
U.L’s wife Audra Armstrong has been by his side throughout the entirety of his career. She currently serves as Marketing Manager and Lead Technician for PuroClean of Boerne. An active military spouse of 33 years, she has served military families in her own right through her work with the Family Advocacy Program and Exceptional Family Member Program.
Living and working in Boerne has inspired U.L. and Audra to support others in the community dedicated to service. Their team makes an effort to connect with first responders directly to showcase their respect and commitment to those on the front lines. Through pro bono efforts, charitable events, and donations, U.L.’s primary goal since starting his PuroClean business in 2020 has always been to focus on and support the local community.
Families like the Armstrongs are prime examples of the kind of leaders that make up the PuroClean franchise network. Dedicated to making a difference in their customers’ lives, the Armstrongs live by the credo of the PuroClean company culture: Servant Leadership, Active Collaboration, and Extreme Ownership.
A Testament to the PuroClean Way
As the “Paramedics of Property Damage,” PuroClean’s culture rests on the mutual trust built between the company and its franchise owners, who all work toward one common goal – being the choice restoration and remediation brand for those in local communities across the country. By placing emphasis on robust recruitment programs and maintaining an open line of communication with prospective franchise owners, executive leaders ensure the onboarding of candidates like U.L. who naturally fit the “PuroClean Way.”
When new owners invest in a PuroClean franchise, they are simultaneously investing in the reputation of relentless customer service and high-quality work for which the brand is known. U.L. is being spotlighted by PuroClean now as a way to showcase the company’s appreciation for U.L.’s compassion and empathy.
“The families and businesses we serve in Boerne, Texas, and the surrounding areas require support in dire circumstances that bring a great deal of uncertainty,” said U.L. “Using the experience I gained through a career of service, I am able to help my neighbors return to normalcy as quickly as possible and to do so while treating them with the utmost compassion and respect. It’s a rewarding career, and I’m only just getting started in creating a strong positive impact on my local community.”