Gotcha Covered supports the troops by raising awareness for Fisher House and True Patriot Love foundations


By Paul Linenberg

I believe that organizations should always emphasize charitable giving as a companywide initiative. Since running a business results in generating revenue and profits, it is our job to give some of that back to the community. At Gotcha Covered, one group that we like to focus on is veterans. These brave men and women put their lives on the line daily for our freedom, and they deserve our support once they end active service.



In November, we dedicate our efforts to veterans in the United States and Canada by focusing on the Fisher House Foundation and True Patriot Love. The Fisher House Foundation provides a home away from home free of charge for families of patients receiving care at military and VA medical centers in the U.S. True Patriot Love honors the sacrifices of members of the Canadian Armed Forces and provides resources to meet the needs of veterans and their families. 

To garner attention for these organizations, Gotcha Covered adds banners to each website that includes a link back to the charities. We also make several promotional social media posts during the month, and franchise owners receive a series of newsletters about each charity that can be sent out to their clients. Both the Fisher House Foundation and True Patriot Love receive a corporate donation as well. While it’s not mandatory, we also encourage our franchise owners to donate a percentage of their monthly sales to the charities.

For more information about Gotcha Covered and our efforts supporting veterans, please visit