Playa Bowls, the nation’s leading superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls, juices, smoothies, cold brew and more, announced today that 2023 marked a significant year of development success in the brand’s history, fueled by new openings, signed franchise commitments, product innovation and executive hires.
Playa Bowls, the nation’s leading superfruit bowl shop specializing in acai, pitaya, mango, green and coconut bowls, juices, smoothies, cold brew and more, announced today that 2023 marked a significant year of development success in the brand’s history, fueled by new openings, signed franchise commitments, product innovation and executive h
Brand Development
In 2023, the fast-growing brand opened 54 new shops and signed 110 franchise commitments, with 60 percent of the commitments signed by existing shop owners. The brand also successfully entered eight new markets, including Washington D.C., Raleigh, Austin, and Orlando.
The brand’s significant national expansion is complemented by a 7.2 percent transaction growth in 2023 leading to a double-digit increase in comparable store sales.
Leadership Team Investments
To support the accelerated growth of the brand and its operators, Playa Bowls strategically expanded its leadership team in 2023 with the appointments of Dan Harmon as Chief Executive Officer, Nicolle DuBose as Chief Marketing Officer, and Jayson Tipp as interim Chief Development Officer.
Product Innovation and Partnerships
To maintain the interest and excitement of its customers, Playa Bowls continued to evolve and innovate its menu in 2023 with the launch of the Playa Pitaya and Playa Mango bases, and seasonal limited-time menu offerings throughout the year. Additionally, in 2023, Playa Bowls continued and pursued partnerships with other leading brands, including Chobani® and Vital Proteins®.