SERVPRO Launches New Advertising Campaign to Reinforce Leadership Position

 

SERVPRO, the nation’s leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new “There’s a PRO for that” campaign, showcases SERVPRO’s industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test.

 

 

 

The campaign was created by BUNTIN, SERVPRO’s lead brand and advertising partner. The team at BUNTIN partnered with Los Angeles-based production house Smuggler, the top-rated production company in the United States, to produce two spots that combined massive in-camera special effects with high-quality post-production enhancements.

 

In addition to the advertising campaign, SERVPRO is unveiling a brand refresh featuring changes to its logo and several significant updates to its website, including a new “look and feel.” This is the first time SERVPRO has updated its logo since 2013.

 

“The inspiration for this campaign comes directly from the amazing work SERVPRO experts do on a daily basis, taking on challenges of any size with an unmatched level of effectiveness,” said Mike Stahl, SERVPRO’s Chief Marketing Officer. “This campaign showcases how SERVPRO makes Like it never even happened® happen. It dramatizes how no matter what might come your way, you can be reassured because SERVPRO always has a pro for that.”

 

 

 

 

The new integrated campaign will feature national broadcast TV, OTT/overlays, paid and organic social media, online video (OLV) retargeting, and website content.