Top 10 American Franchises

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True REST Float Spa: The Power of Holistic Healing with Flotation Therapy


Before becoming a successful brand focused on helping military veterans and entrepreneurs find alternative sources of healing and income, True REST Float Spa opened its first flotation therapy location in 2009 in Scottsdale, Arizona. The rest, as they say, is history and it wasn’t long before they expanded the business to a national franchise operation. From the outset, True REST Float Spa leadership decided to dedicate its philanthropic efforts to the military community primarily for the health benefits floating offers veterans.



Since beginning franchising operations in 2015, True REST Float Spa (“True REST”) has made it a mission to give back to military and veteran communities who sacrifice so much at the cost of chronic mental and physical pain. While traditional medical methods help address the adverse symptoms of military service, studies and anecdotes demonstrate how flotation therapy offers individuals a holistic approach to healing, relaxation and pain relief. 


As a seasoned franchisor, CEO Jim Rowe discovered float therapy by accident from a friend who had just retired as a Navy Seal and suffered from addiction and post-traumatic stress disorder (PTSD). Over lunch, Rowe’s friend had told him how float therapy was changing his life. Float therapy is the practice of floating in an egg-like pod filled with Epsom salt and water in a zero-gravity and sensory-free environment. Rowe suddenly had a moment of clarity. If a non-invasive and holistic therapy could positively improve a veteran’s life, then he knew he had an obligation to share this news with individuals nationwide. The next day, Rowe flew to Arizona to meet True REST’s founders and discuss the possibility of franchising opportunities. Today, True REST has 42 locations in 27 states and into Canada.


Float therapy has become known as an effective treatment for PTSD, chronic pain, providing individuals relief from anxiety and depression, and mental and physical pain by allowing individuals to relax and de-stress in a zero-gravity and sensory-deprived environment. The private space is calm, dim and void of sound and light, conditions that help block distractions and promote healing by reducing sensory inputs to the brain. As military members frequently suffer from chronic pain and PTSD, True REST is proud to offer an alternative therapy that is proven to help rebalance their mental and physical health.


True REST Float Spa is focused year-round on providing veterans with the following military-based opportunities:


  1. Veterans Day: Dedicating a Full Day of Serving Military Members Free Float Therapy Sessions

To honor U.S. active duty and retired service members, True REST closes its spas to the general public every year on Veterans Day, November 11, to provide complimentary flotation therapy sessions. Active duty military members, veterans and reservists can participate by reserving a one-hour appointment at


  1. U.S. Military Appreciation Day – Complimentary Sessions on the 11th Day of Each Month

U.S. Military Appreciation Day is a special day for True REST to honor the sacrifices made by service members on the 11th day of each month throughout the year. On this day, True REST provides military guests a complimentary one-hour float therapy session. To date, True REST has given away over 17,000 complimentary floats to current and former military members.


  1. Float Therapy Research with Yellow Ribbon Fund for Veterans with PTSD

Because float therapy remains relatively new to the mainstream wellness industry, ongoing research is being done to demonstrate its efficacy. To date, research has proven float therapy’s benefits by decreasing cortisol and stress levels, ultimately impacting multiple internal processes such as the fight or flight response (sympathetic nervous system), PTSD, blood pressure, inflammation and symptoms of anxiety and depression.


To continue this important research, to offer more scientific proof and to highlight the health benefits for individuals suffering from PTSD, True REST has partnered with Yellow Ribbon Fund, a national veteran service organization for wounded, ill and injured post-9/11 service members, caregivers and families to support float research. Additionally, True REST President, Mandy Rowe, holds a seat on the board of directors for Yellow Ribbon Fund.


  1. Supporting Military Entrepreneurs

True REST offers a franchising starter program specifically designed for veterans. It is backed by a model of profitability that allows military members to be entrepreneurs by becoming franchisee owners. Not only does the brand offer a 10% military discount off initial franchising fees, but the brand provides access to a network of franchisees, many of whom are also veterans, who bring decades of franchising and business experience.


The skills veterans develop in the military across leadership, self-discipline and mission-focused work ethics are strengths that give them a competitive advantage in the world of entrepreneurship.


True REST Float Spa’s franchising program is recognized as a top franchise and one of the fastest growing franchises in the nation. It is built on a proven business model ensuring franchising success and a reliable financial return. Many veterans have served in positions of leadership during their time in the military. This experience makes them natural leaders when it comes to owning a franchise. Additionally, veterans are known for their discipline and ability to stay calm under pressure, making them ideally suited to own a growing franchise business and succeed.


With integrity, honesty and responsibility, True REST Float Spa continues to not only be one of the original pioneers but also the largest industry leader in flotation therapy. True REST is proud of its early success and the health benefits they offer their customers. They are committed to expanding its locations throughout the nation to bring communities total body wellness through the power of holistic healing.

If you are a veteran who understands the importance of a well-run business, then you should consider becoming a franchise owner at True REST Float Spa. To discover franchising opportunities with True REST Float Spa, please visit us at For more information on True REST Float Spa and their locations, visit