Why Veterans Find the Transition to Franchise Owner Easy
If you want to elevate your franchise, welcome new franchisees who are veterans.
Veterans own approximately 2.5 million, or 9%, of all businesses in the U.S. and one out of eight franchises, according to the Small Business Association. Veterans make great franchise business owners because the same character traits that made them successful in the military – discipline, organization, leadership and being self-motivators – are likely to help them succeed in business. Here are a few of many reasons that veterans find transitioning to franchise ownership so appealing:
First, they like systems, processes and training
Veterans are trained to follow systems and processes, and franchisors communicate exactly how things should be done to encourage a consistent consumer experience among franchise locations.
Successful franchisors ensure that when you order a product or service from one franchise location, it’s exactly the same as the product or service you would get at another location hundreds of miles away.
Veterans understand the importance of following procedures to the letter. Additionally, veterans are well-trained in many different areas, and so they may already have skills useful to your particular franchise, e.g., food preparation or technical/mechanical training.
They enjoy a sense of comradery and belonging
We often hear franchisees say they joined a franchise to feel like they are part of something larger than themselves, much as veterans describe being part of a military unit. The best franchisors cultivate an atmosphere where franchise owners work together to help each other succeed. When individual locations grow, the whole brand grows.
They march in lock step
Veterans might just be the most compliant franchisees you will ever have. They are accustomed to following guidelines and “toeing the line,” and they understand the problems that can arise with going rogue when you are part of a larger organization. They will be franchisees you can count on to do things exactly the way you ask them to be done.
And finally, they want to share in your mission
A franchise’s mission and core values mirror that of the founder. The best franchisors seek franchisees who buy into the organization’s mission and core values. After they transition from the military to civilian life, many veterans still desire that sense of being “on a mission” with their colleagues. So, they seek out organizations with a clearly stated mission and vision, and they will work extremely hard to carry it out.
To recruit more veterans for your franchise, check out the International Franchise Association Foundation’s VetFran program, which was established after the first Gulf War to build a network of
brands that encourage veterans to explore opportunities within franchise systems.
Pat Durkee is chief operating officer of Office Pride Commercial Cleaning Services and a U.S. Navy veteran. Office Pride is a five-star participant in the IFA’s VetFran program and is ranked among the “Top Franchises for Veterans” by both Entrepreneur and Franchise Business Review.