Author: Lydia Best, Vice President of Operations, Woofie’s.
In the rapidly evolving pet care industry, standing out means more than offering basic grooming or dog walking. Today’s pet parents are looking for premium, comprehensive, and trustworthy services for their fur babies, often regardless of cost. For brands like Woofie’s – a premium mobile pet care franchise under the Authority Brands umbrella – innovation and customer-centric strategies are essential differentiators. As this demand for premium pet care grows, Woofie’s is staying ahead of the pack through a strategic approach to national partnerships that can enhance service offerings, improve client satisfaction, and create meaningful new revenue streams for franchise owners. Recently, Woofie’s aligned with three new strategic partners – Pet Vet Connection, The Farmer’s Dog and Ancestry.com – reflecting the brand’s commitment to building a more robust pet care experience.
Designed with Franchise Owners in Mind
At Woofie’s, we believe a company culture that encourages innovation and discussion is vital for growth. That’s why we’ve long prioritized franchise owner feedback when designing our services. We see many of the best ideas come from owners who are on the front lines daily, interacting with clients and recognizing unmet needs. That’s how some of these partnerships came to fruition, because of owners’ personal relationships or recommendations. Whether it’s referrals for reliable veterinary care, recommendations for quality pet food, or curiosity about breed backgrounds, franchise owners are the first to spot these trends. Their voices have helped shape a system that feels more personal and in tune with what modern pet parents want.
Pet Vet Connection
One of the most innovative partnerships Woofie’s has recently launched is with Pet Vet Connection, a service giving pets 24/7 access to licensed veterinarians while in our care. For Woofie’s clients, especially those who own aging pets or with health concerns, this additional service can be a game-changer for knowing their pets are in good hands. Grooming isn’t always just about making pets smell good or look pretty. It’s about health, behavior, early detection, and this partnership reinforces Woofie’s commitment to overall pet wellness. From a business owner standpoint, this helps to elevate our base offerings by embedding professional medical insight into everyday services. Franchise owners can benefit financially, earning a commission on each subscription, with zero upfront cost to join the program.
The Farmer’s Dog
Aside from medical questions, nutrition is frequently discussed during client visits, particularly when pets have dietary sensitivities. By aligning with The Farmer’s Dog, Woofie’s can offer a trusted recommendation while reinforcing its status as a well-informed, premium provider to clients. On the business side, Woofie’s franchise owners can promote fresh, human-grade dog food. Tanya Lee, a Woofie’s franchise owner based in Virginia, exemplifies the program’s potential. In 2024 alone, she earned more than $20,000 from client referrals. This partnership has also opened doors on a regional level. In Southeast Nashville, the local Woofie’s team provides free grooming for employees at The Farmer’s Dog headquarters, a gesture that can showcase goodwill, create cross-promotional opportunities and increase visibility.
Ancestry.com
The third addition to Woofie’s national partnership lineup is with Ancestry.com, offering dog DNA kits to help pet parents better understand dogs’ breed mixes, behavior traits, and potential genetic health issues. For clients who’ve adopted rescue or mixed-breed dogs, it gives them a better idea of the necessary personalized care they should be receiving. Like with The Pet Vet Connection and The Farmer’s Dog, franchise owners too earn a commission on every sale, while customers gain a valuable new resource without having to go elsewhere. This is another win-win partnership that integrates seamlessly into the pet care experience Woofie’s already offers.
The Future of Partnerships & Additional Revenue Opportunities
At Woofie’s, we see national partnerships as the start of something bigger. As client expectations evolve and the definition of premium pet care expands, we’re focused on adapting accordingly. What makes these partnerships stand out isn’t just the added revenue or convenience – they align with our values and long-term vision. Each initiative has the capability to serve both our clients and franchise owners, and if it doesn’t provide clear benefits for both, we won’t move forward. Whether it’s delivering nutritional excellence, around-the-clock vet access, or DNA-based care recommendations, our partnerships are creating reasons for customers to stay loyal while allowing franchise owners to expand their offerings. In an industry where loyalty is built on trust, convenience, and results, Woofie’s is setting a new standard for what pet care can and should look like. With one partnership at a time, we’re building a stronger and smarter franchise.