By Shawn Lalehzarian, Co-Founder & CEO of The Red Chickz
We opened our first Red Chickz in downtown L.A. back in 2018 not to go viral or to rack up likes, but simply to serve seriously crunchy, flavorful chicken. The idea came after a trip to Nashville, but with a twist we thought Californians would love. We wanted something bold, honest, and delicious, never imagining that TikTok would catapult it into the spotlight.
Fast-forward to today, and we’re looking at over 1.1 million TikTok followers and 228K on Instagram, with more than 38 million likes across our TikTok videos. That kind of attention isn’t simply vanity; it’s the kind of energy that can launch a brand into people’s daily conversations. We have five locations open and have already signed more than 35 franchise deals in places like Texas, New Jersey, North Carolina, Oklahoma, and beyond, and we have no doubt that our virality on social media feeds this growth.
Authenticity Over Ads
We didn’t hire fancy ad agencies or create polished campaigns. We kept things raw. If someone took a crunchy bite of our French Toast Chicken Sandwich or drizzled honey-butter on their Nashville Hot Chicken Tacos, we asked them to post it. We let the food, and our fans, tell the story. And before long, comments like “When are you coming to Chicago?!” or “We need this in Atlanta!” started flooding in.
From Followers to Proof of Concept
The enthusiasm we see online isn’t merely flattery; it’s complete validation. Every time someone shares a satisfying sandwich drop or a crunch in slow motion, they’re signaling real interest. And when thousands of people comment asking for a location in their city, that kind of organic demand speaks volumes.
For prospective franchisees, this fan energy becomes proof that the concept truly works. It shows that there’s a built-in audience ready to show up on day one. In places like Cypress, TX, that’s exactly what happened: our digital presence created real-world buzz long before the doors even opened. That kind of pre-launch traction isn’t something you can buy; it comes from genuine connection and excitement for the brand.
Built for the Social Age
Going viral is great, but actually sustaining a business based on that virality takes structure. We built a simple, scalable model with streamlined menus and small footprints. Think shareable items like Chipotle Corn Ribs, Cheese Curds, Potato Wedges, or Cauliflower Bites, combined with mains like our Honey Butter Sandwich. Foods that taste great and look amazing on camera.
Behind the scenes, we’ve brought in industry pros like Spencer Sabatasso, our VP of Development, to guide our expansion thoughtfully. That’s why we’ve locked in multi-unit deals—from Bakersfield to NJ and NC—and are moving steadily into new regions from coast to coast.
What’s Next
We’re not chasing arbitrary growth targets… we want to be the hot chicken brand that people actually love. Every new franchise isn’t just opening another location to check off the box; they’re joining a movement fueled by community, shared moments, and yes, TikTok comments that just never sleep.
If you’re serious about bringing bold, iconic flavor, plus being part of something people are already obsessed with, The Red Chickz might just be the scroll-stopping opportunity you’ve been waiting for.