With interest rates at an all-time high and home renovations expected to reach a record $509 billion in 2025 (The Currency, 2025), the needs of the modern home are constantly evolving. The limited housing market and rising cost of new construction are leading people to stay in their homes longer, thus shifting the consumer mindset towards home investment. Now, more than ever, consumers are searching for more flexible and affordable solutions for home goods.
This is where CEO and rent-to-own expert, Michael Bennett, sees a clear path for Buddy’s Home Furnishings to serve homeowners facing today’s financial challenges. Buddy’s has been a leader in the rent-to-own industry for over 60 years, helping people access essential household products without the need for traditional credit. The company has grown to more than 295 stores across the U.S. and Guam and was listed on Entrepreneur’s list of Fastest Growing Franchises in 2023.
“In today’s economic environment, homeowners are forced to stay in their homes and renters are forced to continue to rent while still desiring a change,” said Bennett. “As homeowners continue seeking accessible and adaptable ways to enhance their living spaces, the durable‑goods rent‑to‑own sector is poised for significant growth—boosted by the convenience of flexible, low‑commitment payment plans and rising consumer preference for access over outright ownership.”
Since launching its franchise program in 2009, Buddy’s has experienced steady growth and strategic expansion across key markets. Franchisees are equipped with comprehensive training and expert support, utilizing a tried-and-true operational process. Beyond its comprehensive “playbook”, which provides essential resources like franchise consultants to support successful operations, Buddy’s also invests in franchisees’ leadership development each year through the Buddy’s Leadership Conference.
“While opening my store, I had a lot of help from Buddy’s,” said Brian Landau, a Buddy’s franchisee who currently operates one store in Miami and has two more in development. “The support from the whole Buddy’s team is incredible. From day one, you’re not alone. With over 60 years of experience in the rent-to-own industry, their business model is secure in all franchise areas. Buddy’s internal financial services blow third-party lenders out of the water. It gives you and your customers a real edge.”
This commitment to a “people-first” culture is a major reason why approximately 87% of Buddy’s franchisees are multi-unit owners, a testament to the viability and scalability of the business model and satisfaction and profitability of the franchisees.
The rent-to-own model is proving to be an essential industry that keeps growing. As homeowners continue searching for efficient ways to upgrade their homes, the durable-goods rent-to-own sector is well-positioned for growth, with projections estimating an increase from around $11.95 billion in 2023 to $18.2 billion by 2029. This reflects a robust compound annual growth rate (CAGR) of 7.3%.
Notably, nearly 20% of consumers purchasing durable goods like appliances and electronics already use lease-to-own options, drawn by the immediate ability to access essential items without draining cash flow. As e-commerce continues to flourish—holding over 40% of the RTO market and growing at a double-digit rate—digital platforms streamline the experience, making it easier than ever for consumers to browse, lease and ultimately own their preferred home improvement goods.
Buddy’s Rent-to-Own model—offering no-credit-check, flexible payment plans and an optional early purchase option—makes it an ideal solution for homeowners facing today’s financial challenges. By enabling access to essential home goods through affordable, predictable installments without locking into burdensome long-term financing, Buddy’s empowers families to furnish their homes smartly and securely.
Buddy’s franchise model delivers a standout competitive edge by pairing a trusted 60-plus-year brand with a recession-resilient, recurring-revenue model, supported by a world-class infrastructure. Franchisees benefit from a compelling “business-in-a-box” package that includes a 0% royalty fee for the first six months, bulk-buying power from vendors, proprietary POS and purchasing systems, and comprehensive support—all designed to streamline operations and maximize profitability.
The company’s strong unit economics are a clear indicator of success. For the top quartile of Buddy’s franchisees, average gross sales reach $1,473,401, with average free cash flow of $421,834, representing a healthy 28.6% margin according to data from its 2025 Franchise Disclosure Document.
This dedication to franchisee success is recognized by the industry, with Buddy’s consistently ranking among the top franchises. The company has been named a Top Franchise for Multi-Unit Owners and a Top 500 Franchise by Entrepreneur magazine for multiple consecutive years.
For entrepreneurs ready to own a recession-resistant business and make a real impact in their community, Buddy’s Home Furnishings provides a clear path to success.
“It’s about valuing connections, whether it’s with customers, vendors, fellow franchisees or the amazing support team,” says CEO Michael Bennett. “When we help one another out, we collectively thrive.”
For more information about franchising, visit www.BuddysFranchising.com.