Scenthound, the nation’s leading dog wellness franchise, has partnered with a licensed veterinarian and seasoned entrepreneur to expand its footprint on the East Coast. Dr. Jaime Pickett, a former multi-unit Banfield Pet Hospital and Papa Johns franchisee, has signed a 20-unit agreement for Raleigh, NC and Richmond, VA.
Having previously practiced veterinary medicine, Pickett has been deeply engrained in the pet wellness industry for more than two decades. She also brings firsthand experience in business operations from running pet care and food franchises for 18 years.
“I was really drawn to Scenthound because of their core values and culture, which I deeply resonate with,” said Pickett. “Everything is laid out in a way that removes the guesswork for franchisees, backed by proven leadership and a scalable model. The pet care market continues to grow, and I knew I wanted to remain in this space—supporting pets and their families in a proactive, wellness-focused way.
With Pickett’s extensive background in both franchising and pet wellness, Scenthound leadership sees her as an ideal partner to help grow the brand in these new markets.
“Jaime’s unique combination of franchise expertise and passion for pet wellness makes her an incredible addition to the Scenthound family,” said Josh Lyon, Chief Operating Officer of Scenthound. “Receiving interest from someone who has a deep understanding of franchising and is a veterinarian further validates our model and growth potential.
With the pet industry expected to reach $277 billion by 2030, Scenthound is primed for explosive growth. Being category creators in a recession-resistant industry, both multi-unit operators and aspiring entrepreneurs are flocking to Scenthound’s franchise opportunity.
Visit www.scenthound.com or follow the brand on Instagram and LinkedIn. To find out more about franchise opportunities, visit www.franchise.scenthound.com

