Tide Services, the Procter & Gamble (NYSE: PG) subsidiary behind Tide Cleaners and Tide Laundromat, has strengthened its coast-to-coast footprint with the acquisition and rebranding of four former Flair Cleaners locations in the Los Angeles area.
The newly branded stores — located in Santa Monica, Redondo Beach, Studio City and Valencia — are owned and operated by Jon and Megan Mut of Clean Rock Ventures, marking Tide Cleaners’ first entry into Southern California.
“With this acquisition, we are modernizing legacy dry cleaners, investing in local ownership and building a stronger nationwide network,” said Andy Gibson, President & CEO of Tide Services.
All four LA-area stores use GreenEarth® Cleaning, a non-toxic, environmentally friendly dry-cleaning process that aligns with Tide Cleaners’ focus on sustainability. The Muts, longtime residents of California’s San Fernando Valley and graduates of California State University Northridge, bring a strong record of community engagement, including post-hurricane Katrina recovery work with Habitat for Humanity.
“People expect more from their cleaners, and they should,” said Jon Mut. “We’re focused on quality, convenience and care, and our goal is to deliver an experience that customers can feel good about.”
“We’ve built our lives and careers here in California, so opening stores in the neighborhoods we call home is deeply meaningful to us,” added Megan Mut.
The LA acquisition complements a significant expansion in Florida, where franchisee group Consolidated Cleaners, Inc. & Consolidated Laundromats, LLC (CCI & CLL) is adding 14 new Tide Cleaners locations in Palm Beach, Broward and Miami-Dade Counties, bringing their total to 33 in the state.
These expansions are part of Tide Services’ broader growth strategy, which has pushed its combined Tide Cleaners and Tide Laundromat footprint past 200 locations nationwide.