Denver-based Oakwell Beer Spa is now franchising its innovative concept that merges two booming industries, craft beer and wellness. Founded by Jessica and Damien Zouaoui, Oakwell was designed from day one with franchising in mind, following 14 months of international research into emerging hospitality and wellness trends.
Oakwell’s model features private spa suites with hydrotherapy and infrared saunas, zero gravity massage chairs, and a self-pour craft beer and wine taproom—all under one roof. With multiple revenue streams including spa services, food and beverage, and branded retail through Oakwell Cosmetics, the concept has demonstrated strong performance at its two Colorado locations. The flagship opened in Denver’s RiNo Arts District in 2021. Informed by operational insights, the newest 3,400-square-foot location opened in Highlands Ranch in April 2025 and serves as the design and systems prototype for future franchisees.
Unlike traditional spas, Oakwell’s static services do not require licensed massage therapists or estheticians, enabling a streamlined labor model and simplified operations. Daily taproom revenue and memberships add stability, while the approachable, social atmosphere attracts a nearly even mix of male and female guests, many of whom are first-time spa-goers.
Oakwell is actively seeking franchise partners in markets with rising demand for experiential wellness. With its efficient staffing, scalable footprint, and inclusive guest appeal, Oakwell offers a compelling alternative to labor-intensive wellness franchises.
Learn more at OakwellFranchise.com.