United Franchise Group™ (UFG), home to an affiliated family of brands, franchise services and consultants has hired Christina Parsons as its Chief Intelligence Officer.
Parsons is responsible for shaping the strategic direction and executing the company’s vision for data-driven integrations – including POS systems, advertising platforms, and AI-powered tools that improve decision-making and performance across marketing and sales. Her work supports both internal franchise development efforts and the company’s more than 1,800 franchisees across the globe.
“We worked with Christina as a vendor partner in the past and most recently brought her on to provide an in-depth analysis of our business – we’re now thrilled to officially welcome her to the UFG family on a permanent basis,” said Ray Titus, Founder and CEO of UFG. “Her critical thinking and analytical expertise working with multi-unit franchise brands paired with her in-depth knowledge of our company will be a tremendous asset to our brands and franchisees.”
Parsons brings more than two decades of digital marketing experience to the role, having supported national brands across multiple industries. Prior to joining UFG, she served as Executive Vice President of Marketing and Creative Strategy at Marketing.com, a position she assumed following the acquisition of DAS Group—a digital marketing company she founded and led as president.
“I understand the challenges franchisors face when scaling and launching campaigns,” said Parsons. “My history working with UFG positions me to hit the ground running and implement strategies that capitalize on opportunities uncovered through search, attribution, customer modeling, and predictive sales analytics.”
She received her bachelor’s degree from The University of Miami’s School of Business and an MBA from Florida International University. A native South Floridian who grew up in Miami, she currently resides in Ft. Lauderdale.