Handcrafted beverage shop brings specialty coffee, signature AJ’s RUSH® energy drinks, and community-focused service to the area
Aroma Joe’s, one of the nation’s leading handcrafted beverage franchises, is proud to announce the opening of its newest location at 4320 Del Prado Blvd. in Cape Coral, Florida. The newly built, 1,500-square-foot drive-thru and coffee house location expands the brand’s footprint in Florida – one of its growth markets – and reinforces its commitment to serving local communities with positivity, passion, and exceptional coffee.
The Cape Coral location is owned and operated by experienced franchisees, Robert Brennan and Aaron Wiswell. They grew up in Aroma Joe’s home turf of New Hampshire and Maine, respectively, but Brennan now lives in Cape Coral. They own seven locations together. Wiswell has been a franchisee for nearly 10 years, and Brennan joined the brand in 2023.
“After relocating to Florida, I knew I wanted to open an Aroma Joe’s location in my new community here,” said Brennan. “We are passionate about selling happiness in a cup – bringing more of that happiness to Florida is the perfect next step.”
The new Cape Coral shop will employ 30 local team members, creating new jobs while continuing Aroma Joe’s tradition of friendly, upbeat service. Florida continues to be an important expansion market for Aroma Joe’s, with three locations currently, including Cape Coral, and two more locations under construction in Fort Myers and Port Charlotte.
Aroma Joe’s has become a major disruptor in the quick-service coffee space by delivering a uniquely personal approach. Unlike traditional drive-thru coffee chains, every order is taken face-to-face, ensuring customers feel valued and heard.
Aroma Joe’s menu features a wide variety of premium beverages, including fresh-brewed coffee, handcrafted espresso drinks, signature AJ’s Rush® energy drinks – including the recently launched AJ’s Zero Caffeine Rush® – and refreshing infused beverages. In addition to the signature drinks, food options include breakfast sandwiches, soft pretzels, cinnamon rolls, and donuts for both breakfast and afternoon snacks.
Aroma Joe’s is headquartered in Scarborough, Maine and now with 132 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island, Connecticut and New York. They are currently planning development and opening new stores along the East Coast from Maine to Florida. The chain’s proprietary coffee blends are craft roasted and Rainforest Alliance Certified which means they are sustainably grown and ethically sourced. And their signature AJ’s RUSH® Energy drinks have resonated with a new generation seeking their daily energy in new and unique beverages.
Aroma Joe’s Also Announces AJ’s Cares Foundation
Aroma Joe’s, a leading handcrafted beverage franchise, is excited to announce that its AJ’s Cares Foundation has been officially approved as a 501(c)(3) non-profit organization. This new status will allow the foundation to further its mission of positively impacting local communities.
The AJ’s Cares Foundation focuses on several key pillars to achieve its mission and donates to organizations that align with these pillars:
- Supporting Children’s Growth: Help children grow up healthy, safe, and prepared for the future through after-school programs, mentorship, and other services. They also work to fulfill special wishes for children facing serious challenges, creating moments of joy through events, gifts, or special experiences. Examples include supporting the Make-A-Wish Foundation to help grant wishes to local children and raising money for kids in local communities who are fighting cancer, such as the Cole Strong campaign in Swansea, Mass., which raised over $2500.
- Fighting Childhood Hunger: Ensuring children and their families have reliable access to nutritious food through initiatives like food drives and meal programs. Stores have conducted food drives to donate to nonprofits located near them.
- Creating Educational Opportunities: Provide baristas and children in the community with the tools and support needed to succeed in school and higher education. Examples include tutoring, scholarships, and providing school supplies.
- Serving Veterans and Their Families: Working closely with the Travis Mills Foundation to address basic needs, improving their quality of life, and honoring their service. This includes providing access to meals, housing assistance, and mental health support. Also supports The Dan Healy Foundation Memorial 5K each year in its founding state of New Hampshire.
- Caring for the Environment: Through community cleanups, recycling programs, and garden projects, the foundation teaches simple ways to protect the outdoors and keep communities clean. Examples include volunteering for the Clean River Project in Methuen, Mass., pulling multiple items from the river including two TVs, a mattress, picnic tables and more, and cleaning up the Marie Strese Conservation Area in Mansfield, Mass.
Funds are primarily raised through local franchisees hosting community donation days in which a percentage of sales goes to a specific organization that supports one of the following pillars, as well as through private donations, community events and sales from merchandise. Later this year, point-of-purchase campaigns will launch for Aroma Joe’s customers to support the foundation by donating funds when they buy their daily beverages.
“We are incredibly proud to announce the AJ’s Cares Foundation’s recognition as a 501(c)(3) organization,” said Dave Tucci, President of Aroma Joe’s. “This is the natural next step in furthering the Aroma Joe’s mission, and we look forward to the foundation positively impacting people throughout Aroma Joe’s growing footprint and beyond.”
For more information, please visit www.aromajoes.com or follow us on Facebook (www.facebook.com/aromajoescoffee), or Instagram (www.instagram.com/aromajoescoffee).