A look at PuroClean’s 25-year history is not just a reflection of growth, but proof of a franchise model that has been built, tested, and refined for over two decades. In the property damage restoration industry where demand is constant and execution varies, longevity of the brand alone is not the achievement. The ability to perform consistently across markets is what defines a successful franchise system like PuroClean.
Much of the brand’s evolution accelerated over the past decade under the leadership of Chairman & CEO Mark W. Davis, Vice Chairman Frank Torre, and President Steve White. Since acquiring the company in 2015, Davis and Torre have elevated standards, driving measurable gains in system-wide sales, Franchise Owner profitability, and operational capability. Just as importantly, they reinforced a culture rooted in Servant Leadership.
Davis and Torre are known for their memorable sayings that have become part of the PuroClean lexicon, helping drive the brand forward. Some of the most quoted include, “1% better each day,” “99% equals zero,” and “You have two ears and one mouth, use them in proportion.” These sayings have been imprinted on the Home Office Support Team and they guide the way business is done at PuroClean.
Their leadership and notable private ownership also expanded what the PuroClean brand is capable of delivering. Through increased investment in commercial capability, training, and strategic partnerships, Franchise Owners today can take on more complex, higher-margin work across a broader range of sectors.
Through the National Response Team, led by multi-unit Franchise Owner Joe Thomas, Franchise Owners are now able to participate in large-scale commercial projects and catastrophic event response—opportunities that extend beyond local markets and into coordinated national execution. This capability is reinforced by a business development engine that has evolved into a major driver for the network.
Over the past 25 years at PuroClean, business development has progressed from relationship-based opportunity to a disciplined, national program. Today, PuroClean maintains 22 national partnerships, including three of the top five national insurance carriers, along with commercial clients and third-party administrator networks. These partnerships generate approximately 25% of total company revenue, creating a level of access and consistency that is difficult for independent operators to replicate. This performance is reflected across the network, with system-wide sales increasing 48% since 2022.
While systems and partnerships provide the structure, the strength of the model is ultimately reflected in its Franchise Owners. From founding families who were here before PuroClean’s franchise model was established, to long-standing operators, Canadian leaders, successors, multi-unit champions, and next-generation entrepreneurs, each chapter of PuroClean’s story reflects a network built across generations, markets, and moments of change.
In a franchise system designed for long term ownership, continuity takes on many forms. For some, it means recommitting. After purchasing his first location in 2005, Franchise Owner Darrel Depot expanded alongside the brand and, in 2025, re-signed his franchise agreement for another 20 years, reflecting both trust and confidence in the system.
“The journey has been equal parts risky, challenging, frustrating, rewarding, and deeply fulfilling. Was it worth it? Absolutely,” Depot said.
For others, it means investing in the success of the broader network. Becky Edgren, a tenured Franchise Owner, has built her business alongside her daughters while also mentoring other Franchise Owners and strengthening collaboration across the system through shared practices.
“One of the best parts of being with PuroClean is the relationships I’ve built over my 17 years and being part of a community where there’s always someone willing to help. Celebrating 25 years and still privately owned is a huge differentiator for the network and future generations,” Edgren said.
That same commitment to the brand scales through Franchise Owners like Keegan Trudgen and Tim Lohse, who have expanded across five states and 14 locations while remaining deeply engaged in leadership, mentorship, and network development. Their growth reflects a key principle within PuroClean: expansion does not come at the expense of culture, it reinforces it.
This extends beyond the contiguous United States, and into Hawaii, Puerto Rico, and Canada. From its launch in 2009 to more than 60 locations today, PuroClean Canada reflects the same pattern of disciplined growth, shared commitment, and operational alignment. Across North America, the network now serves 53 states, provinces, and territories, demonstrating the model’s ability to perform across diverse markets.
That performance is also reflected in how the brand is recognized across the franchising industry. PuroClean has ranked in Entrepreneur Magazine’s Franchise 500 22 times over and has earned Franchise Business Review’s Top Franchise Satisfaction Award for eight consecutive years. These recognitions are not indicators of momentum alone, they reflect a system built for Franchise Owner success, operational consistency, and long-term performance.
After 25 years, the PuroClean story is not defined by how quickly the brand has grown, but by how consistently the model has delivered. Through aligned leadership, structured Support Team members, and a network of engaged Franchise Owners, PuroClean has built a system designed not just to expand, but to perform. That’s what holds a franchise system together.