When Alex and Myriam Guerrero opened their Tint World store in El Paso, they were not simply stepping into business ownership. They were building a platform rooted in leadership, service and community impact.
Alex, a 28-year military veteran, and Myriam, a longtime finance and workforce development leader, brought more than professional experience to the brand. Through Tint World, the couple found a franchise model that aligned with their values while creating an opportunity to strengthen the community they call home.
As Alex transitioned from military service, the Guerreros began exploring franchising as a pathway toward business ownership and long-term growth. They were not looking for just another business opportunity. They wanted a model with structure, scalability and leadership they could trust — one that would allow them to build something meaningful while staying deeply connected to their community.
Tint World quickly stood out.
After reviewing the franchise system, meeting Founder and CEO Charles Bonfiglio and learning more about the brand’s growth trajectory, the Guerreros saw an opportunity that aligned with their business goals and personal mission.
“Tint World gave us the structure of an established brand while still allowing us to build something that reflected our values,” said Myriam Guerrero. “For us, that meant creating a business rooted in service, community and opportunity.”
For Alex, many aspects of franchising mirrored the leadership principles he developed throughout his military career: structure, accountability, team development and mission-focused execution. Tint World’s systems provided a roadmap, while still allowing the Guerreros to lead the business in a way that reflected their own culture and vision.
“Leaving the military does not mean you stop wanting to lead or serve,” said Alex Guerrero. “For me, franchising became a way to continue building something bigger than myself while supporting my family, my team and my community.”
Since opening their first location, the Guerreros have focused on building more than a successful automotive styling business. They have intentionally used the business as a platform to create opportunity and strengthen local connections throughout the Borderplex region.
Their store culture is rooted in trust, quality and genuine customer care. Rather than relying on high-pressure sales tactics, the Guerreros have built a reputation centered on education, relationships and long-term service. That approach has helped position their store as one of the region’s most recognized names in automotive styling and protection.
Beyond the customer experience, the Guerreros have also focused heavily on workforce and community impact. Through partnerships and local involvement, they have supported workforce pathways, reentry opportunities and mentorship initiatives designed to help individuals build sustainable careers and long-term stability.
Myriam’s professional background in workforce development and leadership has deeply influenced the way they approach business ownership. In addition to serving as Chief Financial Officer for Workforce Solutions Borderplex, she remains active in numerous community and leadership organizations throughout the region, including The Salvation Army of El Paso, the El Paso Community College Foundation, Borderplex Community Capital, the Women’s Business Border Center Advisory Council and the Specialty Equipment Market Association (SEMA).
Together, Alex and Myriam have embraced franchising as a tool for economic mobility, entrepreneurship and generational impact. Their leadership within the franchising industry was nationally recognized when they were named the International Franchise Association’s 2024 Franchisees of the Year. In 2026, the Guerreros were also recognized by the U.S. Small Business Administration as the SBA Veteran-Owned Small Business of the Year, further highlighting the impact their business had made both within the franchising industry and throughout the El Paso community. Through their work, they hope to help others — particularly veterans, women and underserved communities — see business ownership as something attainable.
Their leadership has also expanded beyond their Tint World store. In 2026, Myriam founded the International Franchise Association (IFA) Franchise Business Network (FBN) El Paso Chapter, bringing franchise owners, franchisors and suppliers together to strengthen the franchise ecosystem across the Borderplex region.
Looking ahead, the Guerreros view their first Tint World location as only the beginning. As multi-unit franchise owners, they are continuing to expand their footprint with a second El Paso location scheduled to open in September 2026. While growth remains a major focus, they remain grounded in the same values that shaped their journey from the start: leadership, service, community and opportunity.
“Alex and Myriam are exactly the type of franchise owners who strengthen the Tint World system,” said Charles Bonfiglio, Founder and CEO of Tint World. “They lead with integrity, invest in their people and have built a business that reflects both strong operational leadership and a deep commitment to their community.”
For the Guerreros, franchising became more than business ownership. It became a way to continue serving — this time through entrepreneurship, workforce impact and community leadership.