As the franchise landscape continues to evolve, 2025 is shaping up to be a promising year for a number of emerging brands bringing fresh ideas and thoughtful innovation to their industries. These companies are gaining attention for their smart systems, strong...
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The Great Escape: Ditch the Corporate Grind for Franchise Ownership
By Bill McPherson The daily grind. Someone else controlling your future, making money for other people. These are all terms people use to describe the corporate world. Ironically, they all also speak to the fact that working in this environment could leave you less...
TikTok to Trade Media: Why Channel Diversification Is the Future of Franchise PR
The New Media Reality for Franchises In today’s media environment, visibility is everything. For franchises operating in increasingly competitive landscapes, establishing and sustaining attention across multiple channels is no longer optional. Consumers and...
Using Praise as PR: Build Your Automotive Franchise Brand with Awards
By Heather Ripley You’ve built a solid business plan for your automotive care franchise and your franchisees are doing well. But you’re still not recruiting new owners as quickly as you’d like. One of the best ways to attract interest from potential franchisees is to...
Franchisee Support: 3 Keys for Brand Growth
In the city of Franchisopolis, every building represents a franchise brand. The concrete and steel give each brand its foundational strength. It’s the people inside: your franchise partners, your early adopters, your co-builders, who ensure your building stays strong...
The Power of Stopping: Why Knowing What to Quit is Crucial to Franchise Success
By Evan Hackel Success in business is often seen as the product of relentless action - more innovation, more hustle, more growth. But there’s a lesser-acknowledged skill that distinguishes great franchise leaders from the rest: the ability to stop. Yes, stop. In the...
The Evolving Landscape of Franchise Public Relations: A New Era of Local Impact and Digital Innovation
Franchise businesses are distinctive in today's market, blending standardized offerings with decentralized operations across multiple locations. This model creates unique opportunities and significant challenges in managing brand perception and public relations. The...
Business Owners Navigating the Tariff Maze May Find Help Through Franchising
By Bill McPherson The tariffs that have been placed on goods coming into the United States have created economic uncertainty among many industries. While large corporations will likely pass these additional taxes onto the customer in the form of more expensive...
Revved and Ready: Auto Industry Franchises to Fuel Your Future
There’s nothing quite like the auto industry — it touches our lives every single day, whether we’re headed to work, dropping the kids off at school, or chasing down a decent cup of coffee across town. With around 1.4 billion cars on the road worldwide and an estimated...
Knauf’s Hierarchy of Franchising: This Is the Ladder You Actually Need to Climb
For decades, we’ve leaned on Abraham Maslow’s Hierarchy of Needs to explain human motivation—starting with the basics like food and safety and moving up to self-actualization. But let’s be real… while Maslow was mapping out theory, entrepreneurs have been out here...











