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Fears Manifest as Logic

Fears Manifest as Logic

Fear is a natural part of the human experience, particularly when faced with the prospect of a major life change. For those investigating franchise opportunities, fear often doesn’t appear as raw emotion. Instead, it takes on the form of “logic.” Statements like:...

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Ongoing Educational Programs Result in Franchising Success

Ongoing Educational Programs Result in Franchising Success

By Jeff Salter Franchising can combine the best of both worlds: it provides franchisees with the opportunity to become business owners, while the franchisor’s proven business model works as a roadmap to help ensure success. But the fact that a franchise has multiple...

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