Change or Die: How Diversification Keeps Ziebart Thriving After 60+ Years Why Innovation Never Has a Stop Date

In 1959, inventor and entrepreneur Kurt Ziebart invented a new automotive protective product, creating buzz and sparking public interest in the budding automotive aftermarket services category. Ziebart’s groundbreaking rustproofing invention put the company on the map and set the stage for what would be decades of continued innovation.