As we look toward 2025, the franchising and home services industries continue to thrive and adapt. This sector is becoming an increasingly attractive area of opportunity for both aspiring entrepreneurs and seasoned professionals, offering innovative pathways for growth and success.
At Authority Brands, we’ve observed numerous trends shaping the franchising and home services industries over the past year, which are set to continue evolving as we step into the new year. These shifts are not only redefining the ways businesses operate but also highlight new opportunities for both franchise owners and service providers.
Here’s an in-depth look at the key drivers currently influencing these sectors and the potential they hold for the future.
Trade Careers as a Path Forward
Trade careers in home services are increasingly being recognized as dependable and rewarding career options. Amid ongoing changes in the job market and workplace dynamics, many individuals – whether entering the workforce for the first time, transitioning from corporate roles, or rethinking their career paths – are gravitating toward industries that offer practical, hands-on work and sustainable growth opportunities.
What makes trade careers especially attractive is their essential role in daily life. Services like HVAC, plumbing, and electrical services are crucial, maintaining a steady demand for skilled professionals. Additionally, many of these fields offer opportunities for career growth, allowing individuals to build stable, long-term careers while providing valuable expertise to their communities.
For franchise owners, the demand for essential services translates directly into opportunities for business expansion. Whether it’s HVAC systems that need repairs, plumbing emergencies, or electrical upgrades, these fields consistently generate high demand. With more professionals exploring alternatives to traditional 9-to-5 roles, the home services industry is attracting fresh talent and investments. This trend signals strong potential for long-term growth, not just for individuals seeking careers in trades but also for entrepreneurs looking to own and scale their own businesses.
AI and Technology in Home Services
The integration of artificial intelligence (AI) and advanced technologies is revolutionizing the home services industry, especially within industries like lawn care, restoration, and junk removal. Franchises are increasingly equipping their owners with proprietary software, smart equipment, and AI-powered tools that can help optimize operations, improve efficiency, and elevate customer experiences.
For instance, in lawn care, smart equipment such as robotic mowers, automated irrigation systems, and soil sensors are rolling out to help reduce manual labor while improving precision. Additionally, AI-powered “ride along” tools are transforming field management and training. Franchise owners may also benefit from AI-driven scheduling tools that optimize routes and save time, as well as advanced customer management software that fosters stronger relationships and more personalized interactions.
AI is also reshaping marketing strategies and appointment centers. With capabilities to analyze data and generate actionable insights, AI is helping brands refine their operations and strengthen their competitive positioning. Geotagged marketing campaigns, automated reporting systems, and customer feedback analysis are some of the solutions helping to empower franchise owners to modernize workflows, reduce human error, and meet evolving customer expectations.
This tech-driven evolution highlights the immense potential for innovation and sustainability in the home services sector. Franchise owners who embrace these advancements may find themselves better equipped to stay ahead of the curve, address customer needs proactively and thrive in an increasingly digital age.
Growth Through Acquisitions and Consolidation
The franchising sector is seeing increased activity in acquisitions and consolidation. Investors and private equity firms are focusing on scalable trade brands, injecting capital and collaborating with experienced operators to drive growth.
For franchise owners contemplating their next steps, this trend offers a unique avenue to transition their businesses to new ownership while leaving a lasting legacy. Within the home services sector, these transactions frequently involve substantial investments, underscoring the strength and resilience of these businesses.
At Authority Brands, we support franchise owners in navigating these transitions, connecting them with investors and facilitating opportunities for scaling or succession. We find this collaborative approach aids in fostering continued growth within the sector and predict this trend will continue in 2025.
What These Trends Mean for 2025 and Beyond
The trends emerging in 2025 point to significant growth and innovation within the franchising and home services sectors. Increased interest in trade careers, the integration of advanced technologies, and rising opportunities in acquisitions are just a few trends we believe can help drive meaningful advancements.
For those looking to enter franchising, now is an exciting time to do so. The collaborative nature of franchising, combined with established business models and established systems, can offer a solid business foundation. For existing franchise owners, the ability to expand, embrace new technologies, and explore partnerships is greater than ever.
At Authority Brands, we are committed to helping franchise owners and operators achieve their goals. With our diverse portfolio of home service brands and a forward-thinking approach, we are well-equipped to navigate the evolving franchising and home services landscape. Franchising is about more than running a business – it’s about building communities, empowering individuals, and delivering valuable services that make a difference. As we look to the future, we are excited by the opportunities ahead. By embracing these trends and staying focused on innovation, we remain dedicated to helping franchise owners succeed in an ever-changing world.
Jordan Wilson is Senior Vice President, Franchise Development at Authority Brands, a franchise industry leader with an extensive portfolio of home service brands, which includes, America’s Swimming Pool Company, Benjamin Franklin Plumbing, DoodyCalls, The Junkluggers, Lawn Squad, Mosquito Squad, One Hour Heating & Air Conditioning, and Woofie’s.