The new year is a perfect time to refocus on health and wellness. Post-pandemic health consciousness continues to hold steady — to the tune of nearly $6.8 trillion in 2024 — meaning more people are paying attention to the importance of a healthy lifestyle, including keeping up with their fitness regimen.
Fitness franchises are an excellent way to incorporate your passion for fitness and wellness with a business opportunity built for growth. With a mix of boutique studios, repair services, and specialized wellness offerings, fitness franchises offer a diverse set of opportunities for entrepreneurs seeking stability, scalability, and profitability — all while investing in a community of like-minded people. Let’s dive into a five standout brands that have seen quick growth and consistent interest in the marketplace:
Industrious: The Evolution of Fitness is Here
Based in Washington, Industrious has built a reputation with its own gravitational pull. Due in part to its revolutionary fitness training system, HALO ™, this no-BS brand has garnered local loyalty at a record pace. With HALO ™, franchisees will find a self-contained workout space for their members that has everything they need to get in, get out, and get on with their day — a unique setup not found anywhere else. Industrious is also known for its signature class, Industrious 50, a 50-minute workout that interweaves strength training, cardio, and functional fitness in a straightforward group environment.
With 10 franchise locations, the brand’s open-floor plan design and proprietary programming have resonated with fitness enthusiasts. The member retention rates are impressive and give franchisees monthly recurring revenue all while fostering an impactful community-like environment where members feel more like family rather than customers.
Industrious offers investors an easy-to-follow operational model, detailed training for franchisees, and cutting edge technology for managing member experiences. The demand for functional fitness continues to grow, with many individuals seeking versatile workouts that can be tailored to their personal goals. Visit www.workhardlivefit.com/franchise for more information on Industrious’ franchise opportunity.
Castle Rock Hormone Health: Merging Fitness with Holistic Wellness
As our understanding of the human body and the role hormones play in energy levels, mood, behavior, immunity, metabolism, and other crucial systems deepens, concepts have arisen to answer the call for quality hormone optimization services. Castle Rock Hormone Health is one such brand.
Based in Denver, Colorado, the company has successfully combined wellness and fitness in a welcoming environment that appeals to a broad customer base. With 11 locations, the brand addresses a growing demand for holistic health solutions by offering services like hormone replacement therapy, nutrition counseling, and fitness coaching.
Franchisees will find several key differentiators with Castle Rock, one of them being the seamless integration of medical expertise with fitness. Castle Rock offers comprehensive training, rapidly growing brand recognition, and operational support all in a turnkey business model. Castle Rock Hormone Health is an excellent franchise investment choice that offers an opportunity in two incredibly strong industries — healthcare and fitness. Visit www.crhormonehealth.com/franchise.
AES Fitness: Investing in the Industry’s Backbone
Let’s talk about a model with expansive applicability in any given market — AES Fitness. Specializing in fitness equipment repair, AES Fitness fits snuggly in a low-competition niche within the fitness space. The company is already growing since it launched its franchise model, landing its first franchise sale in Q4 of 2024. While it may not offer the perks of recurring memberships, AES Fitness serves as the backbone of fitness facilities no matter the area. Not just applicable to traditional gym concepts, AES Fitness’ customer base serves hotels, active adult communities, universities, schools, assisted living facilities, and more. The demand for reliable repair and maintenance services is simply undeniable, especially with it being a specialty skill.
AES Fitness’s franchise opportunity caters to this essential yet often overlooked aspect of not just the fitness industry, but others as well. Overhead is incredibly low relative to other fitness-related businesses. For franchise partners seeking low competition, AES Fitness fits the bill. Learn more about AES Fitness at www.aesfitnessfranchise.com.
Alpha Fit Club: a Bold New Era of Boutique Fitness
Headquartered in New Jersey, Alpha Fit Club is a unique circuit-style, strength and conditioning group fitness experience. The franchise continues to see rapid expansion, with 14 franchise locations — six new locations alone are expected to open in Q1 of this year. The brand’s blend of strength and conditioning appeals to a diverse demographic, with a membership base of 60% female and 40% male. Landing in the sweet spot of group fitness, Alpha Fit Club gives franchisees a concept that caters to both the everyday person who is just starting out in a fitness regimen and the well-conditioned athlete looking for a challenge.
Alpha Fit Club aims to not just deliver an exceptional high-energy fitness experience to its members, it ensures that its franchise partners achieve success. The company has crafted a comprehensive support system that provides franchisees with the resources they need to excel—a model already proven effective by its current partners in multiple cities throughout New Jersey. From securing large territories to providing real estate assistance, onboarding, and ongoing marketing, the brand ensures its partners have all the tools they need to thrive. Check out more about Alpha Fit Club at www.alphafitclub.com/franchise.
RockBox Fitness: Rocking Fitness Franchising
RockBox Fitness, with 147 franchises that span 17 states and headquarters in North Carolina, is one of the most established brands in the industry. The company combines boxing, kickboxing, and functional training all within a unique, well-differentiated model. Franchisees will find a slew of personalized support attributes for their members worked into RockBox’s offerings, including nutrition coaching, accountability coaching, personal training, and body transformation programs.
But support isn’t just for its members — one of RockBox’s key strengths is its franchise support system. The brand has developed a franchise model that is easy to replicate and provides all of the supporting pieces to go with it. Master sales training, employee engagement, a centralized call center for member inquiries, operational tools, and more are all a part of RockBox’s ongoing support. They also have a strong area developer program through which franchisees can further benefit from recurring revenue and other incentives in multi-unit development. More information can be found at www.rockboxfitness.com/franchise-opportunities.
Whether you’re interested in boutique studios, wellness services, or essential operational support, our team can help guide you in a fitness franchise that works well with your passion, budget, and lifestyle. To get started, connect with my team at www.fmsfranchise.com, email us at info@franchisemarketingsystems.com, or give us a call at 866.301.3971.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.