Fitura Brands is a modern wellness and performance franchise platform focused on building culturally relevant concepts for the next generation of health-conscious consumers. The company was created around a simple belief: the future of wellness is no longer fragmented. Training, recovery, longevity, social connection, and performance are converging into a unified lifestyle ecosystem, and Fitura Brands is developing concepts specifically designed for that evolution.
Its current portfolio includes three distinct brands:
Padel//SWT is a premium indoor padel and social performance club designed around competition, hospitality, recovery, and community. The concept reimagines the traditional racquet club experience for a younger, wellness-driven demographic seeking both sport and lifestyle.
Core Precinct is an athletic reformer Pilates concept focused on strength, posture, precision, and disciplined movement. The brand blends performance training with elevated design and coach-led programming to create a premium, results-oriented experience.
ContrasTheory is a structured recovery and contrast therapy studio built around cold exposure, heat therapy, breathwork, and nervous system regulation. Positioned beyond traditional spa wellness, the concept focuses on recovery as a means of optimizing performance.
Fitura Brands’ strategy centers on building scalable, operationally efficient concepts supported by centralized marketing, technology infrastructure, premium branding, and modern consumer acquisition systems. The company is focused on partnering with ambitious franchise operators who recognize the growing demand for wellness experiences that combine performance, recovery, hospitality, and community.
Headquartered in Park City, Utah, and founded in 2025, Fitura Brands is preparing for franchise expansion beginning in 2026 across key growth markets throughout the United States.
Contact: James Hurlock – CEO
Phone: 561-843-7696
Address: Park City, Utah
Email: [email protected]
Website: www.fiturabrands.com
Established: 2025