Currently, 16 Handles is embarking on a franchise growth push outside of the New York region with the leadership of CEO, Neil Hershman. With Hershman’s new role, he brought on fellow successful franchisees Erik and Lisa Mallon to the leadership team to help with the brand’s expansion initiatives and overall franchisee support.
Erik Mallon has more than 20 years of franchise sales experience with proven success in generating new business for brands such as My Gym, Huntington Learning Centers, and Nathan’s Famous. As VP of Franchise Development, Erik will lead sales and engagement efforts with new franchisees in top markets nationwide. 16 Handles will be a consistent brand presence at trade shows across the country, as the company is now taking a proactive franchise sales approach to expand outside of the New York region, initially focusing on Florida and Texas.
Representatives from 16 Handles were proud to represent at the following franchise shows this season in Fort Worth, Atlanta, Tampa Bay, and Houston.
“We are excited to talk with potential candidates in new markets at shows across the country in the next few months,” said Erik Mallon, Vice President of Franchise Development for 16 Handles. “As a franchisee of the brand myself, we have a lot of exciting innovations and growth numbers to share as we continue to grow this brand nationally.”
16 Handles was founded in 2008 and has since grown to 30 stores across five states. The brand sets itself apart with modern store design, an exclusive and addictive product lineup, and an unparalleled customer experience. The menu features 16 different soft serve flavors, 50+ toppings and sauces, as well as a variety of frozen novelties such as cakes, take-home pints, and toppings to go.
16 Handles Announces Involvement in Several Franchise Expos
