National frozen dessert brand 16 Handles is getting in on the games with the launch of a Squid Ink Black Matcha frozen yogurt flavor that coincides with one of the most highly-anticipated show premieres later this year. The limited time offer is a ‘tug of war’ between sweet matcha flavors and a scary black treat.
The jet-black dessert officially launched in all stores Oct. 16, timed perfectly for Halloween season, since the flavor instantly turns your tongue black while enjoying the treat. The unique frozen yogurt has a dark matcha flavor that takes taste buds on a daring journey.
To celebrate the dark twist on a new flavor, 16 Handles is giving guests the chance to play along for prize money and rewards through a variety of contests. Luckily for 16 Handles fans, they do not have to compete in death-defying games like the characters on the popular show.
For a complete list of additional details and rules on each challenge, visit the 16 Handles Instagram page pinned posts or the 16 Handles website.
“With the Squid Game franchise becoming such a phenomenon, and so much excitement around the new season and experience, we couldn’t help but have some fun. The traditional matcha flavor in our new jet-black color is as iconic as the show,” said Neil Hershman, CEO of 16 Handles. “I can’t wait to see all the tongue pics with our social media challenges and I know this launch will bring some new guests in our stores across the county to try 16 Handles for the first time!”
Visit https://16handles.com/.