The Largest Indoor Active Entertainment Operator and Franchisor Adopts

‘Sky Zone’ as its New Corporate Identity


CircusTrix, the world’s largest developer, operator and franchisor of indoor active entertainment parks, recently announced it has changed its name to Sky Zone, Inc. (Sky Zone). Sky Zone is now the umbrella organization for three distinct indoor active entertainment brands: Sky Zone, Defy and Rockin’ Jump.  


“2022 was a phenomenal year for Sky Zone and our family of brands,” said Elizabeth Blair, CEO of Sky Zone. “We added nine parks to our owned portfolio, signed dozens of new franchise agreements and renewals, and added hundreds of new attractions across our owned and franchised parks. For our owned parks, we hosted 70% more parties than our prior peak year in 2019, and exit the year with well over 300,000 active members. Our franchised parks put up similarly strong increases. Moving into 2023, we’re excited to adopt the Sky Zone name, reflecting our heritage as the original and most exciting active entertainment company in the industry.”   


Sky Zone will continue to pursue aggressive expansion plans in 2023. The company is actively seeking engaged community and business leaders to add to its growing roster of new franchisees. To learn more about Sky Zone and its family of brands, or become a franchisee, please visit: