Industry Veteran to Lead Strategic Marketing Growth for Multi-Brand Franchisor
Empower Brands, a multi-brand franchisor of premium commercial and residential services, announces the appointment of Felicia Reeves as Chief Marketing Officer. A seasoned marketing executive with a proven track record of driving growth, Reeves will lead Empower’s marketing strategy, leveraging cutting-edge data and technology to equip franchise owners with impactful solutions for sustainable success.
Reeves brings extensive experience in the residential and commercial services sector, most recently serving as Senior Vice President of Growth Marketing at TurnPoint Services. There, she led large-scale marketing transformations for a portfolio of more than 55 brands nationwide. Under her leadership, TurnPoint’s in-house digital marketing team earned recognition as Best In-House SEO Team of the Year by Search Engine Land in 2024. Her expertise in demand generation, digital strategy, and marketing operations also includes leadership roles at Orion Advisor Solutions and CubeSmart.
“Empower Brands is at a pivotal moment in franchising, and I’m excited to help our franchisees navigate an increasingly complex and dynamic marketing landscape,” said Reeves. “As consumer behavior evolves and the cost of demand rises, it’s more critical than ever to equip our owners with the right strategies, tools and data-driven insights to fuel sustainable growth.
Reeves’ appointment marks a return to franchising, having started her career as a Parisi Speed School franchisee.
“Felicia is a proven leader with deep roots and incredible knowledge in the franchise space. Her track record of not only owning her own franchise but transforming marketing strategies to drive growth is exactly what we needed for this crucial role,” said Scott Zide, CEO of Empower Brands.