ERA® Real Estate, a global franchising leader within the Anywhere Real Estate Inc. (NYSE: HOUS) portfolio of brands, has announced the appointment of Frank Malpica to Senior Vice President of Franchise Development, Mergers & Acquisitions. In this role, he will architect the strategic growth and expansion of the brand’s footprint, identifying key partners in new and existing markets to complement the network’s highly collaborative network. 

As a member of the ERA® brand senior leadership team, Malpica will lead the brand’s national sales team in support of the organization’s aggressive growth goals. 

Malpica is a seasoned leader in the real estate space, joining ERA Real Estate in 2011. Over the last 12 years, he has held roles of increasing responsibility in marketing, products & tools, brand engagement, brokerage operations, business development and strategic partnerships. 

Frank’s extensive industry experience and knowledge of ERA Real Estate, coupled with his proven track record as an innovator, makes him a valuable asset in driving our strategic growth, sales and marketing initiatives,” said Alex Vidal, president of ERA Real Estate. “Frank has deep roots with the ERA network’s broker/owners, who have relied on his strategic counsel on how to leverage the ERA brand to help fuel growth for their local companies. 

“I am excited to leverage the tremendous momentum of the brand to increase ERA’s presence in new and existing markets,” said Malpica. “ERA’s powerful value proposition is fueled by a broker-first and uniquely collaborative approach, that empowers brokers to build their business their way.