Franchise FastLane, the industry’s No. 1 franchise sales organization (FSO), has announced the hiring of Joy Shadley to serve as the company’s new SVP of Marketing. Her start date was Sep. 29, and she’s now officially assumed the oversight and leadership of all marketing strategies and initiatives. Shadley is tasked with guiding the marketing team in driving brand visibility, customer engagement, and overall growth, while aligning marketing efforts with broader business goals. Her focus will also ensure cohesive messaging across channels, foster innovation, and deliver results through data-driven strategies and collaboration across departments. Shadley will be based at FastLane’s Omaha headquarters, reporting directly to the company’s new President and COO, Tim Koch.
“With the addition of Joy Shadley to lead our marketing department, our organization is now fully staffed and prepared to accelerate our brand awareness outreach efforts,” stated Tim Koch, President and COO of Franchise FastLane.
A highly experienced marketing veteran with over a decade of C-suite level experience, Joy Shadley has achieved unparalleled success in driving growth at the brand level, increasing revenue, and boosting consumer engagement for a variety of companies across several industries. As an executive, she brings an innate understanding of how to build highly functional teams among a wide cross section of employees, integrating marketing, creative, and sales departments to develop interagency cohesiveness.
“I’m very excited to join the team at Franchise FastLane, an organization that has earned a well-deserved reputation as the undisputed industry leader among franchise sales organizations,” stated Shadley. “I hope to bring a dynamic mindset and out-of-the-box thinking to an organization that’s already established a highly successful and efficient marketing operation.