The company plans to launch its first franchise brand this April, which will be a home cleaning and restoration franchise. But that is just the beginning, the company plans to grow its portfolio to 10 brands by 2030.

The company is founded by franchising veteran and entrepreneur Dan Claps, CFE. Prior to starting the company, Claps spent close to a decade as an accomplished franchise consultant, franchise lead generation expert and co-host of “The Franchise Founders Podcast.”

To fuel the company’s growth, Franchise Playbook has hired a roster of franchise experts with five decades of franchising and related experience including Zach Nolte (Chief Operating Officer), Christian Betancourt (Chief Marketing Officer) and Steve Miller (Franchise Development Director). Coupled with industry leading partners, the company is building franchise systems based on operational excellence, technology forward platforms and turn-key solutions based on decades of experience in the industry.

“Franchisees are the true MVPs and we have built a platform where they can thrive and build legacy businesses within a supported ecosystem. We have assembled a team of the brightest minds in franchising to support the success of our franchisees and franchise brands,” said Dan Claps, CFE.

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