WOWorks, the parent company of better-for-you restaurant brands, is expanding its footprint across the Sunbelt with a four-unit development agreement for Frutta Bowls in the Memphis market.
The new franchisees, Akash Chaudhari, Sanjay Chaudhari and Brijesh Patel, are long-time Memphis-area business owners with deep experience in hospitality, foodservice and retail. Their portfolio includes ownership and management of multiple Super 8 motels, liquor stores, and Subway locations across Tennessee, Missouri and Wyoming.
“When the hotel industry slowed during COVID, we realized the need to diversify,” said Akash Chaudhari. “After months of research, Frutta Bowls stood out as the perfect match for the Memphis market. For consumers, it’s healthy and quick. And from a business standpoint, we like that the brand has low overhead, and this concept is fresh and exciting to the market.”
The partners spent several months conducting in-depth market research, including first-hand visits to existing Frutta Bowls locations, interviews with third-party delivery drivers and surveying employees from local hospitals and businesses. The first location is anticipated to be in either Germantown or Cordova. Additional stores are planned throughout Memphis and into northern Mississippi communities like Olive Branch and Southaven and the group is looking for opportunities to co-brand some of the sites with another WOWorks brand, Saladworks.
Frutta Bowls is known for its specialty acai bowls and smoothies made with better-for-you ingredients.
“This agreement is an exciting milestone for Frutta Bowls and our rapid expansion for this brand right now,” said Kelly Roddy, CEO of WOWorks.
Please visit woworksusa.com/a-place-to-invest