The Market Place, a family-owned/operated restaurant known for its gourmet sandwiches, tasty smoothies, and iced tea spiced with cloves, announced today that Aaron Anderson has joined the company as CO-CEO

Anderson has more than eight years of experience in franchise operations, sales and development with multiple restaurant service brands. Immediately starting with a focus on territories throughout North Carolina, South Carolina, Tennessee, Florida and Ohio, Anderson will spearhead The Market Place’s ongoing expansion nationally throughout 2024.

“We are so thankful to have Aaron Anderson on-board,” says Founder and Co-CEO, Luke Black. “His strategic investment and leadership have been central to the expansion and progress of The Market Place’s restaurant franchise,” he added.

Anderson found immediate success when opening The Original Hot Dog Factory in Philadelphia during the peak of the 2020 pandemic. His tenacity, drive and dedication to the front-line workers made the organization appoint him as an area representative and trainer for new franchisees.

To date, Anderson has opened four Original Hot Dog Factory restaurants, acquired two Rita’s Italian Ice franchises and also purchased and sold three Chef Rube Kitchen franchises. Recently, he opened two Brunchaholics restaurants over the past year, a delicious brunch spot that serves up unique twists on classic brunch dishes. 

Anderson’s priority is to seek out single and multi-unit operators to join in the brand’s rapid expansion.

To learn more information about The Market Place and to get started with you own restaurant, visit